Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Others found ways to launch or pivot and rise to success from this unique situation.

Travel 52

Travel Film Guidelines Consumer 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Critical Mention

OCTOBER 27, 2018

As for what I know will always be on my agenda no matter what, that would include setting a vision for the future, executing growth initiatives and advising clients about how to strategically spend their money and focus our time. Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends?

Interviews 79

Interviews Media Content Marketing Facebook 79

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. How to Build a Differentiated Ambassador Program. Build a team narrative.

Fashion 73

Fashion Instagram Enterprise Brand 73

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. These tours aren’t just efficient, though. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. To a great extent, PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything.

Print 64

Print Social Media Web Television 64

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. DO Get Creative. Risa recommends these tips. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

PRSay

JULY 2, 2019

Here are some tips on how to stand out on social media without losing your cool. Consumers are smart — they can usually see through a brand’s forced engagement. Be creative. Creativity is key! What happened on television last night? Be genuine. That being said, when something good (or bad!)

Brand 138

Brand Branding Insurance Insurance 138

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. If you know how to organize your trip. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Brand Branding 120

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning? Timing is everything!

Marketing 40

Marketing Media Radio Local 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. A Long-Term Strategy: Content Marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. According to Nielsen, the average American spends 158 hours each month watching television(!!). One of those was Ron Fisher , who taught me a lot about how to be a senior business person. That's 1,896 hours per year.

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

APRIL 2, 2006

Victor’s patented creative formula (problem, product, solution, features and benefits, testimonial, offer and call to action) Buy using the Lowest media rates which are ideal for making DRTV ads even more versatile.just toss in your product, a 1 800 number, a website, and the Amazing ARM Story becomes a ROI tracking machine.

Television 40

Television Advertising Advertising Corporate 40

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Katrina, how are you emphasizing authenticity at GE? Automobile companies (and the military) are the largest advertisers on television. What’s your advice?

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Report Media Advertising Advertising 225