Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. PR used always to be dependent on traditional media, as well as being dependable. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Beyond PR

AUGUST 23, 2016

If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy. An SMT is the perfect vehicle for your client to talk about the hottest new toys this season or to share tips on how to create the perfect holiday feast.

Marketing 40

Marketing Media Radio Local 40

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 63

Publicity Small Business Advertising Advertising 63

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 98

Social Media Marketing Media Creativity 98

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115