Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Want to know how to attract coverage with your press release?

Writing 120

Writing Employee Creativity Internal 120

PR for Anyone

NOVEMBER 3, 2021

I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names. ” What is the most creative residential real estate story the Washington Post has run? How do you prefer to be pitched? Email is best to get it in writing. A call could get lost.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? A well-written brief that provides your PR team with the right information will actually save you time in the long-run. There is no one way to write a PR brief, but here are 9 elements that fit most situations. Think again. Don’t believe me?

Writing 100

Writing How To Measurement Advertising 100

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working? Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? This means that journalists and content creators must structure attention-grabbing and efficient information. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Cision

NOVEMBER 15, 2015

But it’s important to know how to handle each situation properly. A new infographic by Ohio University illustrates how businesses should communicate with their audience on social, including tips on how to address complaints, questions and bad reviews — and advice on what not to say.

Infographics 120

Infographics How To Social Media Writing 120

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. However, the person who learns how to use AI effectively may certainly take your job.

Social Media 130

Social Media Measurement Tools Data 130

Waxing UnLyrical

MAY 24, 2018

I couldn’t stop thinking about what I had just heard, and how excited I was to tell you about it in this post. Let’s face it, when the rubber hits the road – as my first professional mentor used to say – we want information that’s entertaining, mentally stimulating or challenging. Of Pictures and Prose.

Creativity 96

Creativity Storytelling LinkedIn System 96

Action PR

JULY 5, 2019

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. Here’s our list of the Dos and Don’ts of headline writing. Rely on clickbait.

Writing 40

Writing Creativity Brand Branding 40

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. They do need video and audio production skills.

Social Media 174

Social Media Media Analytics Data 174

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. First-Conclusion Bias —This is the tendency to stick with the first conclusion reached without considering alternative possibilities or additional information.

How To 52

How To eBook Wikipedia Viral 52

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer.

How To 99

How To Guidelines Creativity Examples 99

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 147

Analysis Tools Software SMB 147

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Burrelles Fresh Ideas

MAY 30, 2023

You also need to ensure that once the information is received, audiences can meaningfully engage with it. A significant portion of the population lives with physical and mental health challenges, which can affect how they interact with PR materials. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

OnePitch

APRIL 14, 2022

What information do you always make sure to include in your pitch? In today’s ever-changing news cycle, if any critical piece of information is missing from a pitch, I can honestly say I can’t blame a reporter for just deleting it and moving on. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. Melton was guest speaker for the Feb. Sponsored by the U.S.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Cision

JANUARY 10, 2017

During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Before you start planning what to write and when, you must take a look at who you’re talking to. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 115

Journalism Automotive Interviews Writing 115

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Refers to transmitting information and understanding from one entity to another. Merriam-Webster.com. 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Cision

OCTOBER 6, 2015

He fleshed out more of these mistakes during the “How to Prepare Executives For The Big Interview” webinar and provided tips to help coach executives through challenging questions and hot topic discussions. Want to learn how to engage media with a digital newsroom? When you’ve concluded the interview, call for a 10-minute break.

Interviews 120

Interviews How To Healthcare Media Training 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. Provide detailed information about the responsibilities, qualifications, and essential skills required. Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description.

Employee 87

Employee Small Business Resources Insurance 87

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. You have to be educational, informative and interesting/fun. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). A: You have to be much more deliberate and strategic now.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Can We Trust Generative AI?

Technology 96

Technology Ethics Tools Creativity 96

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Rock the Status Quo

DECEMBER 10, 2015

So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Get Creative With WHO You Pitch. How hackers access your bank account? Smartphone secrets that make your financial information vulnerable? Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

PR Fuel

SEPTEMBER 16, 2021

You might assume if customers want more information, they’ll figure out where to get it. And if they want to purchase a product or service, they’ll take the time to learn how to do it. How to Use Calls to Action. So, how do you put a call of action in writing? Why Is a Call to Action So Important?

Writing 97

Writing Resources Social Media Creativity 97