Sword and the Script

MARCH 16, 2021

Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Moreover, the report suggests the trend will continue: “With customer demands for digital experiences growing, marketing has been placed in a stronger position to deliver strategic direction and growth.”. in June 2020.”.

Survey 152

Survey Marketing B2B Comparison 152

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Connect with Allan on LinkedIn , Twitter, and Instagram.

Social Media 52

Social Media Corporate Communications Media 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Through personal stories and unexpected encounters, she discusses data access and affordability (why does the cost of data rise each year?)

Technology 96

Technology Ethics Tools Creativity 96

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. Are there any trends agency owners should have on their radar? Are there any trends agency owners should have on their radar? ESG, Sustainability, Purpose, B Corp are all trends that agency owners should be looking at.

Agency 52

Agency Sports Public Affairs Creativity 52

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works.

Publicity 88

Publicity Technology Industry Social Media 88

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

Flack's Revenge

NOVEMBER 12, 2015

The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena. In the first 90 minutes, Alibaba Group said it pulled $5 billion in total sales. The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com.

Social Media 120

Social Media Media Apparel Retail 120

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Scott is also the founder of The Attorney Search Group, a legal recruiting firm which places partners in global law firms.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Many companies and PR firms have done away with formal weekly meetings in favor of bi-weekly meetings or smart use of inter-office comms tools like Slack or HipChat to keep internal and external teams apprised of ongoing projects, new business opps and other workflow topics.

Meeting 136

Meeting Software Product Launch Agency 136

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. National Reading Group Month. But get creative. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month. LGBT History Month. National Apple Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

Media Training 120

Media Training Media Training Interviews 120

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

Karen Freberg

MARCH 16, 2018

I also shared with the audience I cover this extensively in my upcoming textbook ( Social media for Strategic Communications: Creative strategies and research-based applications from Sage). I also mentioned professors are on social media – and they are aware of the best practices and trends we are seeing in the industry.

Education 44

Education Social Media Trends Media 44

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. Highlight your leaders internally before promoting them outside the organization. Your leaders stand on the frontline of trends and issues. Action 1: Listen to Your Staff and Foster Staff Pride. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

Deirdre Breakenridge

OCTOBER 26, 2015

In fact, even though we may not work for organizations (although some of us do professional consulting), we can still keep pace with industry trends, understand the practical realities of PR work, and incorporate all of that into our teaching. For a highly applied field like PR, you simply cannot learn everything in the classroom.

Education 150

Education Twitter Leadership Trends 150

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 52

Report Data SEO Analytics 52

Karen Freberg

JANUARY 5, 2022

is asking these days when they contact me for interns and potential collaborations. I had the students create a group TikTok video featuring M&Ms at UofL. This allows the students to be creative and strategic in a short amount of time. Why am I doing this? after the Super Bowl. Guest speakers.

Social Media 98

Social Media Media Course Small Business 98

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. They also helped me think differently and creatively. Or, should I be getting this message out across the company internally?

Sports 113

Sports Travel Television Agency 113

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I am honored to lead a talented, smart group of health care PR professionals. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

wiredPRworks

MAY 18, 2022

He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 20, 2019

4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. Strategic HR practitioners do a great job of partnering with their internal communication colleagues to drive a consistent story out to employees and have a mechanism to truly listen and interact with them.

Employee 89

Employee Internal International Training 89

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group.

Sports 60

Sports Creativity Industry YouTube 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

DECEMBER 11, 2015

To put it briefly, this grouping of content is protected for the entirety of the creator’s life, plus another 70 years. Images: inspector_81 , Archie ( Creative Commons ). Anything published on or after January 1, 1978 has a slightly more complicated formula. Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

Karen Freberg

JUNE 11, 2018

With that being said, I am going to be talking about a campaign that focuses on a very important food group: pancakes. That is, the International House of Pancakes, or IHOP. They have done some great work tapping into social media trends and current events on social media, while also staying true to their brand voice.

Social Media 42

Social Media Case Study Media Creativity 42

The Hoffman Agency

OCTOBER 25, 2019

Hannah began her PR journey as a public relations intern. RJ began his public relations journey five years ago as a PR intern for Ubisoft. After college, Marissa began her PR journey as an intern at Praytell. Today, Marissa continues creative agency work as a Jr. Juliet Fox, associate creative director.

Agency 28

Agency LinkedIn B2B B2C 28

Solo PR Pro

DECEMBER 22, 2020

The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members. Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. PRSA ICON 2021. AMEC Global Summit on Measurement. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Karen Freberg

MAY 28, 2021

This was noted by everyone – internal and external – to UofL. I knew – just from my own experience and seeing trends in the field – there were some things I’d never be able to participate in, get invited to, or have my work published in because I was not in certain circles and groups.

Education 52

Education Conference Community Leadership 52

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Beyond PR

AUGUST 3, 2016

Feedback about an internal process not working. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Reports and research.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building.

Measurement 40

Measurement Financial Crisis Internal 40