The Resolution Blog

AUGUST 11, 2015

Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. They want to short-cut and let Google help choose for them. You are Influencing Consumer Behavior in Google.

Google 120

Google Data SEO Tools 120

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter. An updated and current media list is a PR person’s best friend. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JULY 18, 2023

By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year. Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage.

Examples 293

Examples Consumer Software Analysis 293

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. That’s unlikely; however, automation can and will help us sift through data, target client customers and, to a degree, optimize media relations.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. Are you fast enough? It all starts with the plan.

Trends 293

Trends Pitching Agency B2B 293

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. billion monthly active users (1.2

Journalism 120

Journalism Social Media Media Study 120

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. We hear you. The trouble is, you’re not alone.

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities.

Conference 156

Conference Privacy Advertising Advertising 156

The Proactive Report

DECEMBER 9, 2017

Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. What are some of your favorite social media hacks?

Social Media 120

Social Media Media LinkedIn Small Business 120

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. By Mike Falkow.

Digital PR 246

Digital PR Reputation Employee Energy 246

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%). The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Tourism 157

Tourism YouTube Radio Social Media 157

Solo PR Pro

NOVEMBER 11, 2014

Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie.

Creativity 80

Creativity eBook Local Groups 80

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed.

Trends 147

Trends Instagram Creativity Small Business 147

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 17, 2017

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Google uses big data to show you as many useful ads as possible when you search for things online. Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns.

Big Data 166

Big Data Data Communications Creativity 166

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

PR in High Definition

APRIL 30, 2024

And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. In the 1800s, for instance, women began using diaphragms for contraception. And this revolution is broadening the conversation beyond contraception and conception.

Privacy 62

Privacy Energy Technology Financial 62

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Before planning your annual media calendar, check-out a magazine’s editorial calendar to see what they will be covering during those months.

Publicity 246

Publicity Pitching Television Newspapers 246

Cision

JUNE 9, 2015

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens?

Social Media 120

Social Media Data Media Employee 120

Cision

OCTOBER 1, 2015

Media and influencer lists are no different. Those three questions can help identify potential influencers, as well as media outlets. With the media, some help is available. Use a media database like the one provided by Cision. If using the former tactic, identify possible media contacts and do further research.

Media 120

Media Pitching System Google 120

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it. So why haven’t more marketers opted in?

Social Media 120

Social Media Media Employee Reputation 120

Stephen Waddington

JUNE 11, 2019

Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations. With a few notable exceptions public relations typically has a walk on part in the Cannes Lions in brand campaigns submitted by ad and media agencies.

Media 64

Media Travel Creativity Agency 64

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Use visually captivating imagery and videos across the brand’s website and social media platforms. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78