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Strategic planning for creative agencies

Wadds Inc.

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

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Can You Teach Creativity? The #PRStudChat Community Shares Insights

Deirdre Breakenridge

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.

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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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I’m working from home get me out of here

Stephen Waddington

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. There is no technology solution for comforting someone in tears on a video call.

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Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5