ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Mobile 136

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Storytelling: The Mayo Clinic Works to Simplify and Captivate.

Creativity 73

Creativity Communications Brand Branding 73

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. It lacks that creative thought. That’s a revelation to a lot of organizations.

Ethics 69

Ethics Storytelling Communications Training 69

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” for the character they’ve come to know.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Creative Neglecting Creative Consistency: Inconsistency in branding and messaging can confuse your audience.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. Putting a tale into context makes it more powerful, and you can find many great examples of that. Believe me, up until a few years ago I was the first to rank creativity more highly than data. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. This will lead to a greater connection between consumers and the businesses they follow online.

Social Media 118

Social Media Video Marketing Media 118

Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Exercises Communications Publicity 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational.

Travel 100

Travel Education Storytelling Company 100

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Take blockchain, for example. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. .” Groucho Marx. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Please give some examples. Put on your storytelling / content hat, and join the #PRStudChat conversation with PR and marketing friends who will share their content insights and experiences.

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity? Very funny.

Education 170

Education Training Media Training Interviews 170

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Can you share an example of one that worked? lens to planning for our clients. What makes a good subject line? Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

For example, we’ve all had to redo an online shopping order after being interrupted mid-purchase. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Today brand customers want an experience that is as frictionless as possible. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78