Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying. Demos suggests that traditional linear career ladders could disappear.

Report 120

Report Publicity Training Policies 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Startups had the challenge of stealing attention from these and hundreds of other, less glitzy displays. So, what did work for the smaller exhibitor? A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. He’s a frequent contributor to Strategies & Tactics.

Enterprise 139

Enterprise Pitching Company Employee 139

Bianchi Biz Blog

OCTOBER 24, 2022

For our enterprise and feature stories, we always aim to incorporate the human element as well. I love getting creative in the kitchen and entertaining for family and friends. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . CF: When I was at Vocus selling enterprise software I started having real success once I took a value-based sales approach.

Agency 64

Agency Software Enterprise Marketing 64

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

NOVEMBER 9, 2017

I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. While audiences and messages might be different, each of these companies faces similar obstacles during their life cycle, so it makes the transition between the two realms pretty easy.

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 124

Software Pitching Ethics Privacy 124

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. They are, in many ways, the “other” client. CURIOSITY.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. Truly global brands, with large enterprise deployments, will run upwards of $100,000. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can you automate the pitching process?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Sure, we developed content and we wrote email marketing pitches and purchased ads. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? It goes without saying.

Marketing 60

Marketing Conference Software B2B 60

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Images: Spencer E Holtaway ( Creative Commons ). Facebook at Work. Comparable services: Yammer , Slack.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks.

Employee 103

Employee Communications Internal International 103

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The goal of ERPs is to centralize the core aspects of business management all in one place.

Tools 75

Tools System How To Software 75

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. How to take advantage of this trend: Compare a press release and an article side by side while noting the differences in tone and creativity.

B2B 145

B2B Trends Video Course 145

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes.

Data 120

Data Tools Google Examples 120

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Photo credit: Pixabay.

Marketing 63

Marketing Technology Data System 63

Communications Conversations

APRIL 4, 2016

But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site).

Corporate 60

Corporate Strategy Pinterest Web 60

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Want to see our other innovators? Click here!

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Data Nonprofit Instagram Analytics 120