Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It was about as sophisticated as a junior-high-school history essay.

Tools 353

Tools Trends Creativity B2B 353

Sword and the Script

JUNE 12, 2018

In a bit of PR jiu-jitsu, the restaurant chain Denny’s used track changes as a stunt in a press release about breakfast. It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. What are you writing about? Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. More specifically, I wanted to be a sportswriter. You report the facts.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

PR teams must constantly think about new ways to generate potential story ideas. In many cases they’re tough to come by, because business customers don’t always want to talk about their partner relationships in the press. In B2B PR , earned media and content naturally go together — or at least, they should.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. Then a sentence.

Creativity 60

Creativity Writing Skype Travel 60

Flack's Revenge

FEBRUARY 1, 2023

So goes the old Hollywood schmooze about dealmaking. ChatGPT got me thinking about this. Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? “Have your people call my people, we’ll do lunch.” Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Sometimes it’s all about quality over quantity. . A finalized press release after a single round of edits. We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. How about 50%? But we’re greedy for more!

Banking 310

Banking Creativity B2B Conference 310

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically.

Creativity 52

Creativity Brand Branding Product Launch 52

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. It appears Forbes opens even fewer.

Publicity 147

Publicity Survey Pitching Creativity 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. It’s all about relationships – starting with media This one will never change.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Shout about local successes However, Pan-European PR programmes are about so much more than content.

Local 62

Local Leadership Viral Creativity 62

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 147

Analysis Tools Software SMB 147

Deirdre Breakenridge

NOVEMBER 13, 2017

It’s not uncommon to hear that the traditional press release is dead. However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Storytelling will become more creative. Growth of Digital Content.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. You should also learn about the platforms they use to find your products or services. You can also activate Google alerts on mentions about your competitors.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom. The bonds between media and PRs today are more transactional, and everyone is time-pressed and outcomes-oriented.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Then choose a brand that you really care about and go work there.”.

Agency 164

Agency Creativity Brand Branding 164

PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Each panelist offered perspective on the intersection of AI and journalism.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

MAY 17, 2023

Four-fifths of the 400 US respondents acknowledge the potential disruption that AI could bring to public relations practice, but less than one-fifth are knowledgeable about the application of AI. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. After all, those of us that once faxed press releases are now mastering ChatGPT. How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership.

Leadership 185

Leadership Storytelling Viral Banking 185

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s a little bit about how that works. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. We’re unable to give feedback about why a submission may not have been selected for publication. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. The founder and CEO of Zuckerberg Media talked about receiving a call from her brother, Mark, to help with digital marketing for his new venture, which was called The Facebook at the time. We’re so afraid to put new, creative ideas out there. But somehow, people heard about it.

Creativity 176

Creativity Facebook Technology Employee 176

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. If you’re like me, you’ll want to pick up a new podcast about a specific industry vertical or topic. Or offer to take a stab at first drafts of bylines, press releases, or pitches. How can we stick to our resolutions a bit longer than that?

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I handle our Battery Power Tips site’s newsletter and a majority of its content, I’ve been keeping an eye on the press about batteries/battery applications, especially with the rise of electric vehicles. Tell us a little about yourself (family, interests, hobbies, background, some facts about you that few people know, etc.)

Meeting 92

Meeting Engineering Journalism Media 92