Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 125

Technology Publicity Software Print 125

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

Konnect Agency

MARCH 4, 2020

If you have 11,271 emails just lying around in one inbox folder and deem it nearly impossible to reference the exact email you are searching for, it’s time to change course and seek some initial help. For instance, for a certain client folder, you might have sub-folders dedicated to pitches, media relations, client relations, and so forth.

Energy 75

Energy System Agency Course 75

Solo PR Pro

MAY 4, 2021

Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. For example, Karen realized she doesn’t actually have to keep her own calendar, put together reports or even be the one writing pitches. Let us know in the comments or on social media using #solopr!

Financial 104

Financial Writing Tools Training 104

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Of course, they have a financial interest.

Financial 90

Financial Video Survey Google 90

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. This seems to give you access to your media list right from an email.

Analytics 68

Analytics Report Technology Pitching 68

PR Fuel

OCTOBER 27, 2020

The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone. Finally, make sure all keywords are included in pictures and they have relevant alt tags. The Collaboration Press Release.

Examples 52

Examples SEO Writing Engineering 52

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Konnect Agency

JANUARY 19, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. On the other hand, CSS controls backgrounds, layouts, fonts, text, colors and margins.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. On the other hand, CSS controls backgrounds, layouts, fonts, text, colors and margins.

Strategy 52

Strategy Marketing Web Tools 52

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. This, of course, is no mystery to anyone that’s worked in public relations for any length of time. Other readers liked these related posts: Is Media Relations Getting Harder? That’s a premium price tag in my book.

Engineering 72

Engineering Content Marketing Analysis B2B 72

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Beyond PR

JUNE 22, 2016

.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of your #HashtagStress, I spoke with Ryan Hansen ( @ RPH2004 ), manager of social media at PR Newswire. Social media connects to so much today.

How To 76

How To Marketing Instagram Social Media 76

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Bad Pitch Blog

NOVEMBER 5, 2008

The NY Time s’ Saul Hansell dropped us a line about bad pitches recently. Of course we had to share: - My biggest problem with pitches is that at least half the ones I get, I can''t understand what the company does or what the pitch is about. And too many pitches use such obscure jargon, that they are impenetrable.

Report 41

Report Engineering SEO Pitching 41

Waxing UnLyrical

JUNE 1, 2011

Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. Which is, of course, the UN Refugee Agency. If you’ve ever asked me for a job lead, or to pick my brain, or pitched this blog, please go and get a key today.

Twitter 110

Twitter Writing Facebook Social Media 110

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. That is where you get invited and this sounds really fun and cool and hey, of course I’d love to go. And how does that all work? I shy away from them.

Ethics 82

Ethics Travel Writing YouTube 82

Buzzstream

OCTOBER 30, 2018

Releasing this much content also required sitting down and scheduling out releases over the course of a month. PR worked with media outlets to acquire media coverage. Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

DECEMBER 21, 2008

We’d be remiss if we let the holidays pass without wishing everyone in the Bad Pitch blog universe a Happy Holidays. Santa, of course, was quite hard to reach; He didn''t like pitches and would often beseech Flacks to disperse and hound him no more (Often derisively: "You''re just a flack whore!") Send on-target pitches?

Pitching 43

Pitching Internal International Web 43

Bad Pitch Blog

APRIL 4, 2006

We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. Readers jokingly tell us they hope to never appear on this blog.

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Bad Pitch Blog

MARCH 11, 2007

Media outlets are overwhelmed with pitches and news release and, as we know, they respond to only a handful of them. Sending a breaking news release to the media and expecting to go from being a complete stranger to being a trusted source with one email or phone call is ridiculous. And NEVER ask if they got the initial pitch.

Pitching 40

Pitching Print Report Engineering 40

Remote PR Jobs

SEPTEMBER 25, 2023

Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat. Of course, in a world where startups come and go, a release over the wire can offer some legitimacy, as well as a historical record.

How To 100

How To Report Pitching LinkedIn 100

Bad Pitch Blog

JANUARY 25, 2006

--Anonymous comment We''re not going to get all Sally Field on you, but the initial response to the Bad Pitch blog tells us we''ve struck a nerve. Sitemeter shows a handful of national media, agencies and Fortune 500 companies are stopping by. National media are sending us some of the bad pitches that they''ve received.

Pitching 40

Pitching Blogging Education Web 40

Bad Pitch Blog

MARCH 9, 2006

Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. Subject: A Shady Pitch Hi, FIRSTNAME. I hate to think that I''m pitching summer stories and it''s snowing outside. :) But, I wanted you to have information on ParkerGrace sunglasses as you get your calendar ready. Thanks for your time, NAME.

Pitching 40

Pitching Sports Travel Engineering 40

Bad Pitch Blog

AUGUST 15, 2006

About AGENCY Since 1992, Bethesda, MD-based agency AGENCY provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. There are exceptions to this of course.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

JUNE 8, 2006

Yes Virginia, bad media relations practices also take place client side. No pitch, no salutation, nothing. A pitch would have been nice too instead of, once again, sending me a release in the body of the email AND attaching it. So I am confident in stating they should know better than to commit this media relations sin!

Pitching 40

Pitching Print Web Media Relations 40

Cision

DECEMBER 21, 2015

If you check in at or tag a location, odds are Facebook will ask you to elaborate about your experience…and (of course) this is purposeful. You can read more about it on Facebook for Media: [link]. Comparable services: Yelp , Google reviews (aka Google My Business ). Facebook wants to be a recommendation engine.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Bad Pitch Blog

NOVEMBER 5, 2006

Of course, we recommend adding the Web addy to the company site. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release' Here is a one-sentence boilerplate. So what’s the magic formula for boilerplates? No magic, just brevity.

Pitching 40

Pitching Web Education Resources 40

Bad Pitch Blog

JULY 6, 2006

Not literally of course. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Warren Buffet | Bill Gates | Jackie Chan' Especially when he was asked HOW MUCH moolah he would be giving to the big wide world, Chan would not divulge. All PR people take notice. That simple.

Pitching 40

Pitching Course Media Relations Blogging 40

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). It’s worth every penny. I’d love to talk.

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. PERSONAL EATING COACH As a personal eating coach, Christy Wade offers an intensive six week course to take you from your current bad eating habits to living a healthy lifestyle. They assume they’re doing their part to stop bad pitches. How kind of her.

Pitching 40

Pitching Report Interviews Course 40