PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Reputation Us

JUNE 14, 2021

While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Interviews conducted by Casey Boggs is President of ReputationUS.

Reputation 148

Reputation Financial Community Employee 148

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided.

Television 120

Television Crisis Crisis Management Fashion 120

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. In an international group like PRGN, you can be successful only if you can also listen and understand the other party.

Agency 59

Agency Internal International Meeting 59

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 70

Ethics Training Financial Survey 70

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. Of course, there’s no one way. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. Maxim: It is currently legally regulated, as it has always been, of course. Each country has its laws, there are international laws. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. An offer for more information either via an interview with a brand representative or through further discussion with me.

Pitching 63

Pitching Consumer How To Meeting 63

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

JULY 17, 2021

For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.” During a New York Times interview, he questioned the value of the space tourism race , saying, “You have the richest guys in the world who are not particularly worried about earth anymore.”

Tourism 115

Tourism Travel Nonprofit Banking 115

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

The Resolution Blog

MAY 7, 2019

Of course, humans can intervene and put it back on the right path if it veers off, but machine learning is ultimately what’s at the core of AI. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. Once you move past that, you get to decision intelligence.

Technology 120

Technology Analysis Data Tools 120

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52

Maxim Behar

JANUARY 11, 2024

Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" And when I interview a colleague, I don't read CVs, I usually look the candidates in the eye. What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

APRIL 11, 2024

And, of course, my mother, who is 91 years old and in good health. Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Just observe the videos shown on international television, if shown at all. That's the only true measure of success. It's the people."

Television 59

Television System Interviews Travel 59

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

wiredPRworks

APRIL 12, 2016

About the International Association of Conference Centres [IACC]. The International Association of Conference Centres (IACC) is the only global professional association which represents small to medium sized venues focused on meetings, training courses and conferences.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Of course, this was picked up by the press and spoken about on social media. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up. An all-round PR nightmare for the company.

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

NOVEMBER 21, 2017

1) What has changed the most about marketing technology (martech) over the course of your career? . Martech provides an incredible capability to process massive amounts of data, to transform that data into knowledge for enhancing the relationship between your brand and the customer – and then being able to measure the results.

Technology 61

Technology Data Interviews Marketing 61

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline. Maybe it’s time for a crash course in accounting.

Writing 149

Writing Education Pinterest Creativity 149

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Of course, this was picked up by the press and spoken about on social media. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up. An all-round PR nightmare for the company.

Crisis 62

Crisis Government Social Media Reputation 62

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. And of course my name.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. With that being said of course, we (ex. Summary + Recommendation.

Data 42

Data Media Case Study Social Media 42

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Agency Advertising Advertising 182

Solo PR Pro

DECEMBER 8, 2015

The program elements you outline in the proposal are the starting point for discussions/negotiations that will determine what is in your contract, how you’ll structure your invoices, measurement and more. As you implement the tactics identified in your plan, give thought to the next steps – measurement and reporting, as well as invoicing.

How To 40

How To eBook Measurement Resources 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. Marketers who are more senior can close gaps by taking continuing ed courses and attending industry conferences. What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g.

Community 82

Community Publicity Web Social Media 82