Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

This is an internal question that’s deceptively difficult for some companies. What’s your baseline for measuring success? There are no right or wrong answers to this question, of course. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources Internal 234

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

MARCH 26, 2024

Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Of course, it turns out terrible , because thought leadership requires actual thought and actual leadership.

Leadership 127

Leadership B2B Study Survey 127

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? By Seedepth. Pitch channels that yield the best results (phone, social, email, etc.)

Measurement 50

Measurement Pitching Analytics Tools 50

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

NewsWhip

MARCH 15, 2024

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

Business Wire

MAY 11, 2017

The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years. When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase.

Study 216

Study Marketing Journalism Advertising 216

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Measure performance daily. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

PRSay

OCTOBER 9, 2023

Instead, I could think about how important that press release was to her company, recognize she was mostly disappointed, apologize to her and resolve to put measures in place so that it will never happen again. The second approach is much more productive, of course, and it also takes courage.

Leadership 176

Leadership Financial Employee Google 176

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. What’s measurable? The project. write their own blog post to promote IWD 2012. Here is where it wasn’t easy to begin with.

Case Study 102

Case Study Internal International Study 102

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. Of course not. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Theoretically, of course, we know this… but it does make you feel a bit less alone when you hear it articulated by colleagues halfway around the world. Communicators struggle with the same issues regardless of geography.

Internal 40

Internal International Measurement Banking 40

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Email open rates course. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

The Proactive Report

MAY 7, 2018

In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. The PR Measurement Course could give you that extra edge on your resume. The Demand for Analytics. Mobile Development.

Study 100

Study Analytics Software Data 100

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 86

Employee Real Estate Video Internal 86

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Be an internal champion. Public relations has made huge strides in measuring and elevating the impact of the communications investment, but it remains poorly understood in certain companies and sectors.

Agency 223

Agency How To Construction Advertising 223

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120