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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course. What placement?

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Why My College Crash Course in Crisis Communications Will Never End

PRSay

All glibness aside, my crash course in crisis communications meant I had to determine quite quickly how to position the news, how to react and how to ensure that it wouldn’t spread to others who weren’t ready to come to terms with my sexuality. I’m married to a great guy from France.”

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PR Measurement Course

The Proactive Report

Register for the Course. If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. The Course. How to set up goals for paid, owned, earned and shared media.

Course 100
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Measurement 101 Course-in-a-Box

Katie Paine's Measurement Blog

The Measurement 101 Course-in-a-Box includes: A syllabus & lesson plan The Six-Segment Measurement 101 Video Series and accompanying lesson guides that cover: Why measure — How to use measurement to improve your program, get a raise, earn a promotion, and solve your organization’s problems How to set SMART measurable objectives Defining your stakeholders, (..)

Course 52
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Our Top 6 Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

Course 52
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PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. How to analyze your earned and social traffic.

Course 100
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How to create compelling app marketing videos: Your app’s path to success

Agility PR Solutions

But of course, your work is far from over. People need to be excited about learning more about […] The post How to create compelling app marketing videos: Your app’s path to success appeared first on Agility PR Solutions. So, you’ve just launched your new app and feel pretty good about it. That’s great!

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