PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. Luckily I live in the D.C.

Interviews 165

Interviews Television Film Media Training 165

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow.

Ethics 195

Ethics Interviews Media Print 195

PR for Anyone

JUNE 30, 2021

Here is a PR tip video I did on how to find and use them: If you see.a This is a huge month to be pitching the media. Of course it is Breast Cancer Awareness Month. So you can learn how to do that, See what’s being covered and pitch a story. It’s Financial Planning month. There’s no cost to do that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 30, 2022

Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! And those are the kinds of things that the media loves. So that is this week’s Free Publicity Friday PR tip.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage!

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. That is her nonprofit. Those are her homeless shelters.

Media 130

Media Nonprofit Pitching Television 130

Prohibition

APRIL 24, 2020

PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news. With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time.

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

Interviews 193

Interviews How To Media Viral 193

PR for Anyone

JULY 22, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our live/virtual event at www.CaptivateandCashinLive.com. What are the obstacles that people in your industry need to overcome to be successful and how do you help them? Remember, a media piece is not about you. I’d love to connect.:

Industry 130

Industry Pitching How To System 130

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. In this episode, she reveals how to give influencers the information they need to do well and how influencer marketing might be just a little like Broadway.

How To 63

How To Brand Branding Local 63

Polaris

NOVEMBER 26, 2014

He is the author of The Element and Finding Your Element: How To Discover Your Talents and Passions and Transform Your Life. Of course, we aren’t all natural comedians. To see how Sir Ken Robinson did it, watch his TED Talk below. Media Training'

Education 170

Education Training Media Training Interviews 170

Doctor Spin

MARCH 23, 2023

I’m talking, of course, about the seemingly ever-expanding sphere of middle managers. They have the potential to thrive in a complex relationship with the media. Another 20% can get there with guidance and training. Theoretically, anyone can become a successful corporate spokesperson with enough media training.

Leadership 52

Leadership Training Employee Media Training 52

PRSay

AUGUST 15, 2018

And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. (like the USA Today reporter I spoke with).

Pitching 207

Pitching Radio Course Journalism 207

PR for Anyone

MAY 4, 2022

So of course everyone knows October is Breast Cancer Awareness Month. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out. What should you be pitching in May? It’s also Financial Planning Month.

Pitching 130

Pitching Media Financial YouTube 130

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. The worst mistake you make is to rush to fill a silence when you are unsure how to answer. 5) TAKE YOUR TIME TO ANSWER. Ever heard the phrase ‘silence is golden’?

Interviews 48

Interviews Media Media Training Training 48

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 143

Pitching Course Financial Media Relations 143

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. I recommend combining video — which, unlike a mass Zoom call, can be screened by each individual employee — and a written memo addressed individually to each person who will be laid off.

Employee 87

Employee Real Estate Video Internal 87

PR in High Definition

SEPTEMBER 30, 2016

Of course it’s important to caveat that whilst PR and marketing can amplify your employer brand, we can’t create it. So with that healthy caveat in mind – once you have a good employer brand, here are my top tips on how to whisk up a great reputation. Use alternative ingredients. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. If your mindset has you trying to convince your media contacts that they are wrong and you’re right, then you’ll keep struggling.

Pitching 145

Pitching Government Training Sports 145

Solo PR Pro

NOVEMBER 23, 2015

Charting the Course: A Guide to PR Planning – A comprehensive overview of the primary building blocks of a PR Plan (e.g., How to Offer Media Training to Your Clients – This post provides a media training primer outlining what constitutes good basic media training materials and advice for considering when to hire a professional media trainer.

Media Training 40

Media Training Training Survey Conference 40

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice.

Interviews 59

Interviews Media Training Media Training 59

PRSay

OCTOBER 17, 2018

Then, after you’ve built a track record of unassailable success, good managers will give you autonomy to work how you want and where you want, because they know you’ll deliver. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 179

Pitching Training Media Relations Consumer 179

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

SEPTEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media 152

Media Pitching Media Relations Writing 152

PRSay

NOVEMBER 12, 2018

But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 146

Pitching Construction Media Relations Web 146

PRSay

JULY 17, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

MAY 31, 2018

Of course you don’t. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.

Media Relations 88

Media Relations Media Pitching Course 88

PRSay

DECEMBER 12, 2018

Then, you’ll need to figure out how to help those gatekeepers do something they can’t do on their own, while cheerfully, politely and persistently staying in front of them until they realize your usefulness. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Strategy 119

Strategy Pitching Film Advertising 119

PRSay

MARCH 8, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 128

Pitching Media Relations Examples Creativity 128

PRSay

AUGUST 23, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 131

Pitching Media Media Relations Interviews 131

PRSay

NOVEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 139

Pitching Travel Software Groups 139

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 115

Pitching Transportation Report Travel 115

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. The immediacy and expansive reach of social media makes it a powerful tool for any crisis situation. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR in High Definition

APRIL 25, 2018

So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help? Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Waxing UnLyrical

FEBRUARY 19, 2014

We cover the specifics in our self-paced online social media privacy course. Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees. In the U.S., Constitution.

Social Media 96

Social Media Privacy Media Training 96