Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant. Question #2: How does my content align with a publisher’s beat?

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Of course, alternatively you can do broader searches by selecting an option from the ‘Sectors’ section.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Prohibition

MARCH 14, 2017

Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective? I didn’t study PR at university. But these are just two very small traits required to be an effective communicator.

Communications 48

Communications Industry Fashion Creativity 48

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

JANUARY 26, 2016

” Dave, the PR: Spot on, Aadriiaaaan. I’d still put writing skills (a subset of communication) front and centre for PR people. Dave, the PR: Perhaps if lightning speed broadband and the Internet had never happened, these watchwords wouldn’t be so important. Writing in 2010, Adrian nails it.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. . GET THE FREE 15 LESSON EMAIL COURSE.

Infographics 150

Infographics Course Survey Agency 150

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with).

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Our top picks: PR strategies can vary from organization to organization. PR Couture. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Of course, everyone involved says they take the matter “seriously” and are taking precautions. Journalist activity scores.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people. According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. All write: books, blogs, essays, strategy documents, newspapers, board reports. Ages range from 40 to 60. Most have kids.

Google 101

Google Writing Skype Technology 101

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

The Proactive Report

MARCH 27, 2018

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. Writing is today’s currency for good ideas.

Writing 84

Writing Google Meeting Airlines 84

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

PR Conversations

JUNE 3, 2016

Why do you work in PR? I’ve always been curious about society and human behaviour and have always loved to write and create — doing public relations for social good is being paid to do what I spend all my time thinking about anyway. What is your idea of PR nirvana? What is your PR motto? A brilliant mistake.

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60