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Nonprofit Local News Gains Steam

PRSay

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98
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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95
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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. Communications projects will be completed in September.

Nonprofit 148
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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”