Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S.

Report 101

Report Automotive Media Local 101

5W PR

OCTOBER 14, 2019

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. You should already have a media kit.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Agility PR Solutions

SEPTEMBER 30, 2020

With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […].

Local 156

Local Retail Survey Crisis 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

AUGUST 1, 2021

Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? That changed—it’s become commonplace to see interviews […].

Local 148

Local Skype Interviews Crisis 148

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Agility PR Solutions

SEPTEMBER 22, 2019

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions.

Local 120

Local Brand Branding Survey 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. It’s all in the approach.

Privacy 294

Privacy Media Telecommunications Conference 294

Communications Conversations

AUGUST 11, 2017

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. The 10 pm local news.

Media Relations 87

Media Relations Media Local Leadership 87

Konnect Agency

APRIL 20, 2021

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Mention depth of content. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

Business Wire

JANUARY 22, 2021

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy.

Internal 515

Internal International Blogging Local 515

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria. area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

HMA Public Relations

JULY 31, 2018

The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […].

Local 40

Local Television Media Publicity 40

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Our most recent brand awareness campaign for a cannabis business resulted in half a million media impressions and publications in regional news issues.

Strategy 93

Strategy Brand Branding SEO 93

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. Elevate Your Media and Investor Relations Today Presspage empowers you to take your media and investor relations to new heights.

Media 78

Media System Analytics Privacy 78

HMA Public Relations

AUGUST 5, 2020

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? appeared first on HMA Public Relations. Follow the link to read more about how our newsrooms have been impacted over time.

Local 53

Local Journalism Publicity Media Relations 53

Stern + Associates

JUNE 29, 2016

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 54

Media Relations Strategy Media Local 54

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Stern + Associates

JANUARY 17, 2017

There are benefits to thinking locally; a regional media relations strategy can be powerful. The post Media Relations: Why Casting a Smaller Net is a Smarter Strategy appeared first on Stern Strategy Group. Don’t just blast your idea and hope it sticks.

Media Relations 48

Media Relations Strategy Media Local 48

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Know the producers beat.

Local 323

Local Pitching Print Interviews 323

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Depends on the media source. wrote one respondent.

Survey 138

Survey Media Report Journalism 138

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 68

Media Relations Media Insurance Insurance 68

Institute for Public Relations

JANUARY 1, 2024

There is no excerpt because this is a protected post.

Local 52

Local Community Consumer Trends 52