PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Takes the time to communicate through videos. Interacts frequently with followers.

Ethics 218

Ethics Exercises Energy Corporate 218

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. “I am ready for my close-up”, said Norma Desmond in Sunset Boulevard.

Video 48

Video Film Interviews Retail 48

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. Garg came to represent accusations that corporations treat employees as expendable units. Of course, using video demands that executives know how to speak on-camera. She was honest.

Employee 88

Employee Real Estate Video Internal 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. The firm played the videos on digital signs throughout buildings at its headquarters and in satellite locations.

Employee 90

Employee Training Leadership Video 90

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Storytelling can come to life in written, audio or video forms, or in a blend of all three. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

JANUARY 8, 2021

LinkedIn video? in the Buzzfeed article where they interviewed the guy (Tony Piloseno), he said he reached out to the (Sherwin-Williams) marketing dept and it took a month before they got back to him! First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

OCTOBER 22, 2019

Here’s are the top areas the survey found respondents are thinking about spending more : 84% said online video; 70% said social networks; 63% said podcasts; 54% said advanced TV (advertising lingo that basically means streaming); and. 52% said online display ads; (I have a bridge for sale too!). Audio is the last mile in marketing.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

FEBRUARY 26, 2014

Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks? The winner will also receive a US $75,000 prize and have access to an HCL leadership mentor in his or her particular field. The initial buzz started through videos and banners. Sounds weird?

Interviews 91

Interviews Twitter Social Media Google 91

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

The Resolution Blog

FEBRUARY 25, 2019

Generally people are a lot more interested in videos. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JANUARY 31, 2023

A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Then, after accepting a disclaimer, a click will deliver a draft press release.

Software 78

Software Case Study Technology Tools 78

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. ” It kind of sounds like a movie, but I remember all of this like it’s a video of my mind.

Ethics 72

Ethics Agency Journalism Corporate 72

Communications Conversations

OCTOBER 15, 2019

When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. On top of this, there’s been growth in corporate communications teams and fewer journalists.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

AUGUST 5, 2016

Even Snapchat is in on the act, having made waves when it convinced the venerable peacock to let it use its video, working closely with BuzzFeed. How do you plan to experience the 2016 Olympics – traditional broadcast, YouTube clips, official sponsored videos, unofficial vlogs…? Because we need it. Today, more than ever.

YouTube 40

YouTube Banking Video Sports 40

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. A couple of years ago at the Davos Forum, CNBC interviewed me and one of the journalist's questions was: 'What do you expect from the Davos Forum? Maxim: Rather, I think leadership should be horizontal. They don't have the corporate culture that we have to create for them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. It is very important to know how to change the leadership and how to bring new elements. Watch the whole video here.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. Self-confidence, knowledge, quick decisions and. However, the CEO & Founder of M3 Communications Group, Inc.,

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read or view the video below to get their take on the industry. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read or view the video below to get their take on the industry. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

Sports 81

Sports Agency Industry Creativity 81