Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? I go into detail in this week’s #crisisready video. The post Charge Against Volkswagen Executives Can Impact Your Leadership Team In Times Of Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Leadership 100

Leadership Crisis Crisis Management Video 100

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. When you move into leadership, all of a sudden, the expectations are completely different. The post Video interview – Turning technicians into leaders who communicate well. Really appreciate it.

Interviews 107

Interviews Video Communications Leadership 107

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 83

Corporate Airlines How To Crisis 83

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. hospitals and 20 percent of physicians. Katie McGraw.

Healthcare 79

Healthcare Leadership Local Retail 79

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

Stuart Bruce

MARCH 13, 2015

But the challenge was that they had to do it in 15 seconds so I could capture it as an Instagram video. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT. Sujit Patel, VP Corporate Communications, Godrej Industries, India.

Video 60

Video Internal International Communications 60

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. 2) Digging Deeper for a Corporate Narrative. You have to make the uninteresting interesting.

Corporate 64

Corporate Storytelling B2B Facebook 64

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. We now include cinemagraphs, 360 videos, animation, promotional content, and more in our services!

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 98

Survey Industry Leadership Study 98

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter.

Twitter 130

Twitter Pitching Financial Video 130

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 27) “Corporate communications is a fire marshal and not a fire chief. Scheduling time to get videos or photos is important to getting the message to the public.”. It needs to be authentic.”.

Corporate 77

Corporate Communications Survey Employee 77

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. It’s changed to encompass a moral champion-like role.

Communications 126

Communications Crisis Internal International 126

Melissa Agnes

MARCH 15, 2017

I answer this question in this week’s #crisisready video. So what’s the best way to go about training your team to have the crisis management skills required for successful crisis management in this day and age? Take a look! Do you have any questions about conducting a successful crisis simulation?

Training 100

Training Crisis Crisis Management Leadership 100

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. Could be promoting and talking about corporate fitness and well-being programs designed to keep employees healthy–wouldn’t that make sense to talk about publicly?

LinkedIn 74

LinkedIn Employee Survey Internal 74

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Takes the time to communicate through videos. Interacts frequently with followers.

Ethics 218

Ethics Exercises Energy Corporate 218

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Likewise, if you’re working in PR or communications, you need to think like a film director and imagine how any piece of content can be produced in video format. “I am ready for my close-up”, said Norma Desmond in Sunset Boulevard.

Video 48

Video Film Interviews Retail 48

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Landis Tindell, APR, is chair of PRSA’s New Professionals Section , a PRSSA Hall of Fame member and manager of corporate communications for the Oklahoma City Thunder basketball team.

Creativity 150

Creativity Employee Survey Internal 150

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

JULY 6, 2021

Your corporate brand. Your corporate brand: The value employees help to deliver. The final lens to look through for discovering your employer brand is your corporate brand. To reveal your unique and compelling employer brand, we should take a closer look at these four areas: Your culture. Your ideal candidates.

Brand 176

Brand Branding Employee How To 176

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Promoting leadership. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.

Brand 185

Brand Branding Marketing Wireless 185

Solo PR Pro

APRIL 6, 2021

A file sharing mechanism (DropBox) to share large files like photos and videos is a must and a proofreading tool like Grammarly also comes in handy on a daily basis. It's much more than video conferencing, it's really a suite of communication and productivity tools all bundled together. Michael Ares, MDA Corporate Marketing, LLC.

Tools 89

Tools Google LinkedIn Leadership 89