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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Internal Communications Matter.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Internally, get company-wide buy-in before the public announcement.

Corporate 270
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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

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What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications. But he told her she was a soldier in the corporate world, not a leader.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Enhancing press releases with video.

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