ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

DECEMBER 16, 2022

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications. But he told her she was a soldier in the corporate world, not a leader.

Corporate 67

Corporate Telecommunications Airlines Policies 67

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Enhancing press releases with video.

Video 117

Video Communications Strategy Product Launch 117

Presspage

JANUARY 23, 2024

International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

PRSay

JANUARY 9, 2024

Many people who participate in this type of training have never seen themselves in a recording on TV-quality videos before. Usually, staff members who see themselves on video will make rapid and substantial improvements in their presentation skills through the positive reinforcement they receive.

Training 102

Training Conference Technology Meeting 102

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. There are many instances of corporations falling short with their communications. By Cokey Falkow. Communication is where it all begins.

Communications 130

Communications Social Media Employee Crisis 130

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. As the great French artist Henri Matisse once said, “Creativity takes courage.” Bring in young voices.

Creativity 152

Creativity Employee Survey Internal 152

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 124

Communications Crisis Internal International 124

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. Garg came to represent accusations that corporations treat employees as expendable units. Of course, using video demands that executives know how to speak on-camera. She was honest.

Employee 87

Employee Real Estate Video Internal 87

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Communications Conversations

JULY 14, 2016

In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. I see four big reasons: Easier to outsource than produce internally. Makes sense for GM since Kevin also oversees the blog and other corporate social accounts. Not really.

Internal 60

Internal International Resources Banking 60

PRSay

OCTOBER 22, 2021

This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began.

Crisis 78

Crisis Airlines Travel Internal 78

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. Coordinate internal and external comms carefully This is harder than it looks. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space.

Employee 182

Employee Viral Twitter Corporate 182

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Presspage

APRIL 11, 2024

It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies.

Enterprise 117

Enterprise Automotive Company Airlines 117

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. This could be content internal comms has already developed for internal audiences–just putting an external wrapper on it. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. Design and video. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. It’s no longer in vogue to grab stock images off the web and use it to accompany your content.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 80

Corporate Airlines How To Crisis 80

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Here are some of the videos we have delivered over the last twelve months: Goldsmiths – The Gift of Giving Video.

Case Study 48

Case Study Video Study Film 48

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Then identify those internal and external experts who can speak to the value of your organization. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

PRSay

JUNE 2, 2021

Word-of-mouth campaign strategy: Encouraging organic conversations about your brand, product or organization by setting a buzz-worthy message in motion through cause marketing, video or other media. Farmer previously worked in corporate communications for ConAgra Foods (now ConAgra Brands). Illustration credit: shutterstock ].

Strategy 178

Strategy Meeting LinkedIn Communications 178

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations.

Employee 176

Employee Crisis Survey Study 176

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Presspage

MARCH 6, 2018

Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. The newsroom allows reporters and other audiences to download images and interact with video content from Johnsonville's owned web property. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs. The company immediately deprived all those participants of access to corporate resources and services.

Reputation 52

Reputation Company How To Employee 52

PRSay

JULY 6, 2021

Your corporate brand. Your corporate brand: The value employees help to deliver. The final lens to look through for discovering your employer brand is your corporate brand. APR, oversees the Internal Communication & Employee Engagement Strategy practice for JPL, one of the Mid-Atlantic’s largest integrated marketing firms.

Brand 178

Brand Branding Employee How To 178

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. As a statement against bullying, sexual harassment and other forms of so-called “toxic” masculine behavior, the video is fine. There’s a lot to like about the message.

Advertising 236

Advertising Advertising Video Ethics 236

The Proactive Report

FEBRUARY 24, 2017

The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. It could just mean corporate raiding. PR peeps take note!). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing.

Communications 158

Communications Nonprofit Employee Film 158