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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. How do you resource that?

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Getting hired and ahead in marketing and PR

Stephen Waddington

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

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Behind the Headlines With Dan Gregory

Cision

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

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Behind the Headlines With Fred Lake

Cision

I then became an editor of the school newspaper, and later, a reporter in college. My favorite social media platform is…Snapchat; just have to love flash videos of life’s spontaneous moments. When I was 16 years old, my dad suggested I become a writer. My first job was a news editor, where I decided to write health features.

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Maxim Behar in The Career show podcast

Maxim Behar

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper?

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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.