Stephen Waddington

OCTOBER 13, 2020

Characterising impact of COVID-19 on professional communications COVID-19 has accelerated many of the changes already underway in media, public engagement and organisational communication such as the role of communications as a strategic management function and a more human approach to communications by CEOs and management teams.

Report 144

Report Communications Government Crisis 144

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

OCTOBER 22, 2021

John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I

Crisis 78

Crisis Airlines Travel Internal 78

Melissa Agnes

JULY 19, 2016

Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. Watching an un-edited, live-streamed video gives the perception – whether real or not – that the video is pure and tells the whole story.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JUNE 3, 2020

Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. A: Each crisis is unique, but COVID-19 provides a lot of opportunity, because no one is at fault. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Key Account Manager, SPI International. Congratulations!

Energy 52

Energy Groups Internal International 52

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. Lesson #3 – Apologize – No Really, Sincerely Apologize. If a disaster should occur, they believe forgiveness will largely be automatic.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. Websites also allow the sharing of audio, video, and interactive elements. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Leverage Public Relations: Public relations will significantly amplify your communications strategy. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge.

Infographics 63

Infographics Corporate Policies Reputation 63

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR Conversations

OCTOBER 9, 2015

These all support the argument by Coombs and Holladay that “globalisation increases an organisation’s vulnerability to crisis. My study had three research objectives: To examine whether established recommendations for crisis management are relevant in global situations. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100

MaccaPR

NOVEMBER 4, 2014

What’s more, that Twitter profile image is integrated visually with her “Nothing Stops Serena” video (now at 1.3 Both Bose and Beats by Dre use music-infused YouTube videos to reinforce their brand positioning. But it’s the video content on YouTube which underscores Beats by Dre’s marketing savvy. It enticed 4.6

YouTube 118

YouTube Brand Branding Crisis 118

Melissa Agnes

MARCH 28, 2016

The wonderful people over at MVPD seek to find opportunities every single day to connect with their community (i.e.: As Captain Chris Hsiung explained in this podcast , a couple years ago MVPD experienced an internal crisis that could have very quickly and very easily destroyed the trust of their community within the police department.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally.

Report 225

Report Media Advertising Advertising 225