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3 Top Tips to Boost Your LinkedIn Profile Visibility

Polaris

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile. 3 Join LinkedIn Groups and Engage.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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Ways to Make Employee Communications More Engaging

PRSay

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

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6 Christmas Comms Ideas

Prakkypedia

In corporate communications land, are you ready? Summarise your company’s year in an infographic which can be used: during staff meetings to thank everyone for their contribution. on your corporate website and social media. on your corporate website and social media. in your enewsletter. in your enewsletter.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

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How To Use Personas in PR

Doctor Spin

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Listens to podcasts on sustainability and corporate responsibility.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.