Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

Strategy 52

Strategy How To Hotels Analysis 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. What does that really entail, though?

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. That’s how you add meaning to a name change and real depth to a brand story.

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How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MAY 9, 2016

Reference specific experience. That’s an obvious one, but in a corporation, each function or product division is linked to names, so it’s necessary to pay attention to the internal lexicon and network of relationships that come with every component of the business. More information is nearly always better.

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How To Construction Product Launch Local 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. A recent change to AP Style: use the % sign when paired with a number.

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Publicity Writing Guidelines Construction 111

PRSay

JUNE 2, 2021

The most famous early references to strategy are found in Sun Tzu’s “The Art of War,” written in 400 B.C. — We are responsible for thinking clearly and rationally about the needs of each client, setting goals and establishing a plan for how to meet them — taking into consideration the challenges we will encounter along the way.

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Strategy Meeting LinkedIn Communications 179

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? The post How to Get Around Paywalls with Licensed Content appeared first on Critical Mention - Media Monitoring.

How To 90

How To Journalism Radio Newspapers 90

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Please refer a credible colleague ! 5) How can corporate communications get better results from their PR agency? Want to be part of the Off Script series? and the occasional journalist.

Corporate 61

Corporate Communications LinkedIn Agency 61

Maxim Behar

MAY 16, 2024

Then, we would sit down for dinner in a Sofia tavern to think about how to put this into practice. There will not only be new investments and new jobs but, most importantly - lessons on how to behave in a free market, deal with competition, and profit and reinvest some of those profits back into society. WE must do it now.

Hotels 64

Hotels Corporate Transportation Meeting 64

Doctor Spin

DECEMBER 20, 2023

Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Medical Reference Services Quarterly, 34, 181 – … Continue reading Interesting, but where do you go from here? PR professionals must talk using corporate platitudes.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This dimension refers to the flow of information from the higher levels of the organisation’s hierarchy down to the lower levels. It includes calendar management, video conferencing tools, and resources for virtual collaboration.

System 52

System Employee Meeting Internal 52

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. Then your heart sinks. There are all sorts of reasons why this happens. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Doctor Spin

DECEMBER 20, 2023

Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Medical Reference Services Quarterly, 34, 181 – … Continue reading Interesting, but where do you go from here? PR professionals must talk using corporate platitudes.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

Katie Paine's Measurement Blog

MARCH 9, 2023

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Grow and Develop as a Team.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

JUNE 9, 2016

A few people made the point: Maybe some folks don’t know *how* to network. In light of that, I thought I’d take the time today to offer up my advice on this topic–HOW to network. If those five people refer you to 3 people each, that’s 15 new coffee meet-ups for you! But, it’s probably spot on.

How To 60

How To Meeting Sports Creativity 60

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? Construction workers and engineers build homes, hospitals, and roads. Was the coffee machine broken this morning?

Publicity 52

Publicity How To Industry Study 52

PRSay

OCTOBER 25, 2017

In discussing these situations, she contextualized how those in Middle America often face problems that coastal PR professionals may not have experience with. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Meltwater starts at $4,000 (annually). Prowly starts at $189 (monthly).

Software 89

Software Print Tools SEO 89

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. While this holds some truth, it is just the tip of the iceberg for this generation.

Consumer 88

Consumer Social Media Education Advertising 88

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Rooted in the Barcelona Principles 2.0, For Barcelona Principles 3.0,

Measurement 174

Measurement Communications Banking Survey 174

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Note: Several organizations refer to CSR as sustainability, but since CSR is still the most common term, we’re going to stick with that.

Media Relations 120

Media Relations Trends Media Corporate 120

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. However, I would avoid calling such a page a “media kit” and instead refer to it as a “primer.” How do you prepare a media kit? Media” in influencer terms typically don’t refer to “the press.” 1 Silfwer, J. 2019, October 19). Doctor Spin | The PR Blog.

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

MAY 11, 2023

We recommend identifying and contacting your customer references right away, as those can take some time as some references require approval from within their organization. It is up to the applying companies to decide whether and how to coordinate their applications.

Automotive 85

Automotive Mobile Engineering YouTube 85

MaccaPR

APRIL 18, 2017

For your reference, here’s a. As an example of what his detective work uncovered, Rotbart says a reporter for a national business magazine was preparing an article on corporate governance, while at the same time that journalist was taking part as a private shareholder in a lawsuit against a publicly-held company on the issue of.

How To 121

How To YouTube Pitching LinkedIn 121

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware. Talking with a mental health professional can help you determine precisely what’s happening and how to cope better.

Financial 96

Financial Exercises Social Media Communications 96

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come.

Publicity 40

Publicity How To Newspapers Radio 40

Newsfile

APRIL 13, 2023

Let these examples guide you in how to write an earnings press release for your company. How to Write an Effective Earnings Press Release Regulators do not directly specify what a company must state in an investor relations press release. Corporate management intends this quote to summarize company earnings and operations.

Examples 52

Examples Company Financial Brand 52

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Here are some tips on how to stand out on social media without losing your cool. Be genuine.

Brand 141

Brand Branding Insurance Insurance 141

Maxim Behar

NOVEMBER 15, 2021

Maxim Behar: It seems to me, and this will happen in 5 to 10 years, we will not wait 5 centuries, it will happen very soon - the countries must begin to be governed, more or less as corporations or companies are managed. Why did the vaccination campaign in Bulgaria collapse with such terrible force?

How To 52

How To Government Television System 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

See our earlier post for more on how to make surveys work for PR. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149