5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. This way they will be able to make a more strategic decision regarding their future.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. A criticism by businesses of the UK government is the lack of a coherent strategy for growth beyond a hotchpotch of Brexit and levelling up plans. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

5W PR

SEPTEMBER 18, 2018

Firms only need to include the name “blockchain” into their titles to ride the wave to promising corporate valuations. Agencies must also be prepared to pitch to sceptical or cynical CEO’s, or those willing to take larger risks than in other industries. Some have never worked for a company before. Read your audience. The time is now.

Education 166

Education Government Agency Technology 166

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. .” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. Neither would describe my role. ” The changes aren’t just semantical.

Publicity 245

Publicity Public Affairs Agency Corporate 245

The Hoffman Agency

FEBRUARY 14, 2024

Opportunities amid restrictions Despite limits on access to advanced semiconductor manufacturing equipment, non-US-based multinationals continue to find exciting opportunities in China’s thriving market driven by government-led incentives and industry investments.

Local 36

Local Government Banking Policies 36

Landis PR

DECEMBER 12, 2022

If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications. Be prepared to back up your claims with figures.

Financial 52

Financial Government Storytelling System 52

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Pay-to-play. “I

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? and our challenge is helping different audiences – media, government, regulators – understand the business. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

JUNE 4, 2022

We had just finished an $80,000 consulting project with the government and were on the hunt for our next gig. I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I didn’t know Ned, but I pitched an OPP and he ran it.

Survey 78

Survey Public Affairs Government Community 78

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. Establish a Sense of Urgency FDR may have begun his First Inaugural Address with reassurance that, ultimately, things would be ok.

Communications 107

Communications How To Banking Government 107

Sword and the Script

JUNE 27, 2020

About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. However, if the events of 2020 are causing a lot of re-thinking in communications, perhaps the task organization deserves some consideration too. The report was published in late May 2020.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first.

Report 71

Report Media Survey Pitching 71

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Advertising is a distant third.

Survey 95

Survey Industry Leadership Study 95

Presspage

AUGUST 9, 2023

Journalists and investors get bombarded with messages, news and pitches. Ensure better compliance and corporate governance. However, the challenge for you is this… … In today’s fast paced media landscape, everybody has access to unlimited sources of information. Improve business disclosures and enhance overall credibility.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Top publishers they’ve written for (linked). PR tech mentions.

Company 150

Company Tools Technology Software 150

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. The volume is coming from health, pharmaceutical, education and government sectors. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. governance.

How To 121

How To YouTube Pitching LinkedIn 121

Stuart Bruce

MAY 22, 2017

I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The vast majority because they are irrelevant or really terrible pitches. The best thing about the pitches is they provide me with lots of great examples to use in training courses… of how not to do it.

Google 79

Google Crisis Pitching Training 79

Bianchi Biz Blog

DECEMBER 2, 2020

Dan Roth of Wheel Bearings encourages us to keep those technology and design innovations top of mind when working to identify pitching topics, “I’m interested in the intersection of technology, especially mobile-powered technology, automobiles, and business. Check out the comments below before pitching your next green technology.

Mobile 73

Mobile Trends Automotive Technology 73

Solo PR Pro

SEPTEMBER 6, 2022

One of the tactics to combat inflation is for the government to raise interest rates. When you meet with them, listen to their pitch and see if you align with their philosophy. So as long as you don't breach the ‘corporate veil,’ the business assets are the ones that are liable for lawsuit, but your personal assets are protected.

Financial 52

Financial Strategy Insurance Insurance 52

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

FEBRUARY 22, 2021

We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets. What advice do you have for PR people that want to pitch you? Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

FEBRUARY 20, 2013

Not pitch stories. Now, as Cutter recaps on Tech in Asia, “Deleting a post generally entails bribing either a management-level worker at the web portal you want to delete the article from or bribing a government or police official who can then send a deletion order to the web portal.” Government officials.

Government 109

Government Reputation Web Corporate 109

Sword and the Script

FEBRUARY 6, 2018

The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. There are fewer reporters.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Communications Conversations

OCTOBER 14, 2014

They’ve already been in the battles (or at least witnessed them) with legal and brand governance. In other words, the same person who “sold” you at the pitch meeting, is usually (barring subcontractors, which the solo usually never lets you see anyway) the same person interacting with you on a day-in-day-out basis.

Agency 133

Agency Resources Employee Internal 133

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. What I did as a consultant was not deadline-based pitching. I come from Pakistan.

Ethics 69

Ethics Storytelling Communications Training 69

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. It was not received well.

Ethics 71

Ethics Agency Journalism Corporate 71

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. A Look at Compelling Corporate Stories. We have [x] practices and specialize in [y]. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100