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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 187
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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. PORTLAND, Ore.,

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 138
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5 elements of stakeholder-centric leadership that lead to stronger financial performance

Agility PR Solutions

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors.