ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

FEBRUARY 28, 2022

Coinciding with the presidential election, Democrats in 2021 were more likely to trust major corporations and CEOs than in 2020, but their confidence in both categories was still below 50 percent. And they blamed politicians (77 percent) and Facebook (72 percent) as the culprits most often spreading disinformation.

Study 195

Study Local Newspapers Survey 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors. New businesses can run an eBay store free with guidance and resources from the company for three months, with no selling fees. Backlash over loan distribution.

Brand 284

Brand Branding Small Business Retail 284

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting in reading more?

Media Relations 92

Media Relations Automotive Media Survey 92

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. But here’s the thing: There’s only one Facebook. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Resources: [link] [link] [link] [link]. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., Major social networks such as Facebook and Twitter give you the capability to affix key social posts at the top of your page (note that this is only true for brand pages on Facebook and not personal pages). Have additional resources available (and conspicuous).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Highlight a unique resource. This extra piece signals to the journalist that you (and your clients) are a real resource for them. . We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. – Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Ignoring these analytics can lead to a lack of understanding regarding what works and what doesn’t, resulting in wasted resources and missed opportunities for improvement.

Social Media 118

Social Media Video Marketing Media 118

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Rock the Status Quo

AUGUST 11, 2014

An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? But what about your online newsroom? And when they need a well-packaged story?

How To 242

How To Survey Resources Social Media 242

Doctor Spin

NOVEMBER 5, 2023

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. For whatever reason, mass media conglomerates refused to implement algorithms, leaving the playing field open to algorithm-driven tech giants like Google (now Alphabet ) and Facebook (now Meta ). Yes, the internet is “fast.”

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Communications Conversations

MARCH 4, 2020

Facebook: 5 hrs. What piques my curiosity the most is the inverse relationship between the platforms where we spend the most time (Facebook, Insta and Twitter) and the half-life values for content. Create content for Pinterest or a corporate blog, and it tends to stick around for a while. Twitter: 20 mins. Instagram: 20 hrs.

Social Media 68

Social Media Pinterest Strategy Media 68

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. Not only can we help our clients understand and manage complainers, perhaps we can even help them turn the most vocal ones into powerful resources. If a company has a Facebook page, for example, consumers expect someone to be watching that page. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

OCTOBER 31, 2018

It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. “Resourcefulness > Resources” One thing I hear all the time from clients (especially when it comes to social media marketing): “We don’t have the resources.”

Resources 68

Resources Corporate Social Media Print 68

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on Facebook. Why Facebook?

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Marketwired

DECEMBER 10, 2015

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

Reputation 88

Reputation Social Media Reddit Media 88

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Include low-res images with links to high-quality images to avoid hogging inbox resources. Use Your Resources.

How To 60

How To Media Journalism Corporate 60

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The conversation is on Facebook and Twitter, and possibly isn’t even accessible by you. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Brand 111

Brand Branding LinkedIn Instagram 111

Waxing UnLyrical

MARCH 15, 2018

Human resource departments have gotten the message about giving power to the people and are instituting programs designed to encourage active participation in outbound communications, according to the Society for Human Resource Management. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Communications Conversations

APRIL 10, 2018

While I’m in the camp that believes Facebook isn’t going anywhere anytime soon, it’s user numbers were down overall in January and February for the first time ever. But, I would argue Stories can drive traffic to corporate web sites–something I’ve seen more of as of late. They just can’t afford not to.

Instagram 114

Instagram Brand Branding Facebook 114

Communications Conversations

JUNE 18, 2019

Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). In fact, it’s pretty close to automated responses via AI at this point (and, in fact, if you DM many brands on Facebook, that’s exactly what you’ll get!). Great use of resources.

Community 127

Community Twitter Brand Branding 127

Communications Conversations

DECEMBER 7, 2021

How does it stack up against your resources? If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook? Facebook, in particular, gives you a bunch of data here. What’s not working: Shared posts from the corporate account. #7: Are people leaving one network (ahem–FACEBOOK!)

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

OCTOBER 6, 2020

I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! That sounds pretty good until you think about the fact that 98% of Facebook’s traffic comes from mobile. Keep in mind, you can’t easily repurpose Stories from Instagram like you can on Facebook.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Cision

FEBRUARY 25, 2016

When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. The media industry was profitable, reporters had time and resources to research stories and there were even dedicated fact-checkers at some publications. My favorite social media platform is…Facebook.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. Consider the following statistics: According to Pew Internet, 71 percent of online adults use Facebook and 23 percent use Twitter. According to AdWeek, Facebook organic Page reach stands at a (fairly) shocking 2.6 ” 4.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120