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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release. But owned media — blogs, tip sheets, case studies, webinars, etc.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Owned media.

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Monday Roundup: Facebook Tips for Business

Waxing UnLyrical

On to today’s roundup… and today we’re talking Facebook. Why: In this post for Spin Sucks , Yvette Pistorio explains how to make your Facebook posts more appealing to your fans. Why: Ari Herzog offers an interesting perspective on Facebook friendships and their real-life value. Based in the Washington, D.C.,

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How To Use Personas in PR

Doctor Spin

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

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Handling Social Media Complainers

Rock the Status Quo

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. There is a direct line between social media and corporate reputation. If a company has a Facebook page, for example, consumers expect someone to be watching that page. used with permission).

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2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Shrinking resources in media newsrooms: The reduction of media newsroom staff through layoffs and buy-outs continued throughout 2014 and Digital First Media, The Washington Post and Crain’s announced staff cuts early in 2015. How the Corporate Newsrooms Scored in 2015. The Trends.

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2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Shrinking resources in media newsrooms: The reduction of media newsroom staff through layoffs and buy-outs continued throughout 2014 and Digital First Media, The Washington Post and Crain’s announced staff cuts early in 2015. How the Corporate Newsrooms Scored in 2015. The Trends.

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