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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. Find your allies.

Corporate 108
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses.

Brand 284
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Why Earned Media is More Important Than Ever

Critical Mention

People have shifted to social media communication on sites like Twitter and Facebook. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

Media 113
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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

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Behind the Headlines With Sonja Warner

Cision

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159
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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.