Waxing UnLyrical

JULY 25, 2014

So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. ” I’m blown away by the number of people who shared resources, pointed to coaches, or stepped up themselves. 8 Resources and 3 Tips for PR Job Seekers is a post from: Waxing UnLyrical.

Resources 108

Resources Privacy LinkedIn Radio 108

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

Community 40

Community Measurement Tools Facebook 40

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. But here’s the thing: There’s only one Facebook. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media.

Communications 212

Communications Employee Crisis Policies 212

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. Not only can we help our clients understand and manage complainers, perhaps we can even help them turn the most vocal ones into powerful resources. If a company has a Facebook page, for example, consumers expect someone to be watching that page. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

DECEMBER 7, 2021

How does it stack up against your resources? If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook? 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. Facebook, in particular, gives you a bunch of data here.

Social Media 104

Social Media Media LinkedIn Facebook 104

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

Reputation 88

Reputation Social Media Reddit Media 88

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients.

Communications 191

Communications Crisis System Healthcare 191

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MAY 12, 2014

Quit Asking for Likes On Facebook or Risk a Penalty. Why: Facebook’s getting flooded with spammy attempts from Pages to gain likes. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Based in the Washington, D.C.,

Community 79

Community Google Small Business Facebook 79

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on Facebook. Why Facebook?

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

NOVEMBER 24, 2014

5 Facebook Holiday Contest Ideas to Boost Your Sales. In this guest post for Jeff Bullas , Aida Gadzo shares some creative Facebook contest ideas. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. community from me and mine. Why: Thanksgiving marks the start of the holiday season.

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

DECEMBER 9, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Business Relationships. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Community 84

Community LinkedIn Resources Data 84

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Brand 111

Brand Branding LinkedIn Instagram 111

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: pdbreen via Flickr, CC 2.0.

Resources 89

Resources Social Media Corporate Web 89

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 103

Measurement Corporate Survey Viral 103

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Much corporate marketing and public relations remains focused on the organisation rather than the intended public.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Head to the Asda Facebook page and you’ll see just how much people love reading these stories.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

MARCH 24, 2014

I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why: Shel Holtz challenges the myth that organizational hierarchies destroy trust, communication, and growth. How do you build trust within your business community?

Small Business 75

Small Business Community Resources LinkedIn 75

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

Waxing UnLyrical

JULY 21, 2014

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Twitter Facebook Google+ LinkedIn Monday Roundup: Context.

Community 78

Community Customer Service Resources Web 78

Communications Conversations

OCTOBER 2, 2019

And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter. Be a resource. For an example of what I’m talking about, take a peek at a post by local recruiter and long-time community builder, Lars Leafblad: Lars is hitting on exactly what I’m talking about.

Employee 74

Employee Brand Branding LinkedIn 74

Waxing UnLyrical

SEPTEMBER 9, 2013

Your Facebook Identity Was Stolen. Why: Gini Dietrich details how identity theft on Facebook is easier than you think, and what to do if it happens to you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Calvin Sellers explores.

Employee 79

Employee Resources Facebook LinkedIn 79

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Counts.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Corporate Blogs Are Making a Comeback – Big Time. He pointed admiringly at Walmart’s corporate blog. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

JANUARY 20, 2014

In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities. Why: We need social sustainability in order to provide equality and a good quality of life within communities, particularly communities of the less fortunate.

Community 77

Community Resources LinkedIn Google 77

Waxing UnLyrical

AUGUST 4, 2014

Why can’t Facebook find the right image when I share a link? Why: What is your take on Facebook’s digital photo offerings when sharing links? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Analytics 75

Analytics SEO Google Facebook 75

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128