Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s often where the earned media generated through PR comes in. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. RepUs enhances, advances and defends corporate reputations. Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. RepUs enhances, advances and defends corporate reputations. Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement.

Reputation 78

Reputation Publicity Enterprise Television 78

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Media Contact. About Zignal Labs. Zignal Labs. Leslie Hobbs.

Television 60

Television Enterprise Media Analytics 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

Media 88

Media Data Reddit Crisis 88

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots. As a leader.

Social Media 102

Social Media Media Corporate Resources 102

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A book, like a research study or other knowledge project, separates a thought leader from other business executives, and even in the digital age it remains a solid platform for earning media coverage, speaking opportunities, and other executive visibility within an industry. Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

PRSay

AUGUST 16, 2022

I will say that SCOW rocked the promotion of this 5K with a heavy social media push — complete with video support from their team and board members. Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. DonorsChoose.org. Gifts for Good.

Company 157

Company Nonprofit Apparel Banking 157

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. The post Pharmaceutical Media Relations appeared first on. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Flack's Revenge

NOVEMBER 29, 2021

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). The media, lawyers, and comms execs are all part of the drama as the main cast members joust for power and seek to sway Wall Street and Main Street.

Pitching 156

Pitching Conference Enterprise Course 156

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The same trend is happening in consumer sectors, thanks to social media. Nerds, after all, have become cool. Take a look at the shopping experience.

B2C 120

B2C B2B Software Consumer 120

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. an NGLCC-certified LGBT Business Enterprise. LGBTQ people are voters, employees, family members and consumers. That’s true equality.

Employee 201

Employee Community Leadership Enterprise 201

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. We created Media Snippets to help companies tap into this potential. Syndication with video.

Video 117

Video Communications Strategy Product Launch 117

Flack's Revenge

NOVEMBER 29, 2021

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). The media, lawyers, and comms execs are all part of the drama as the main cast members joust for power and seek to sway Wall Street and Main Street.

Pitching 156

Pitching Conference Enterprise Course 156

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Enterprise monitoring may cost more. Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners are no longer gatekeepers between their companies and the media. As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind.

Publicity 100

Publicity Enterprise Government Storytelling 100

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 3) Teletrax by 4C and iQ Media merge and form Kinetiq. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 154

Software Tools Print Technology 154

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. For example, within the business, we have a media unit staffed with former national news journalists. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176