Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots. As a leader.

Social Media 102

Social Media Media Corporate Resources 102

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. It was a tough journey.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Enterprise monitoring may cost more. Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. Intrado was formerly known as West Corporation. Bitcoin Cash briefly spiked about 5%.”. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado.

Software 94

Software Banking Technology Data 94

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. On donations?

Measurement 119

Measurement Communications Survey Web 119

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 3) What impact has the emergence of digital media had on event marketing? Digital media makes the event experience more personal and impactful for guests. Startup Marketing?

Industry 72

Industry Marketing Enterprise Mobile 72

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is.

Ethics 71

Ethics Agency Journalism Corporate 71

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 66

Internal International Conference Public Affairs 66

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 3: Bring context to social media.

Communications 60

Communications Strategy Analytics Groups 60

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Need Help with PR, Content or Social Media? Social Media Services that Deliver Results. Every corporate announcement looks the same and generally have these seven attributes.

Insurance 66

Insurance Insurance B2B Corporate 66

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. This is because the digital skillset in large corporate businesses is abysmal. It’s not the right standard either.

Marketing 60

Marketing Measurement B2B Content Marketing 60

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Call them tips, or a way of life in the world of media! Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 30% plan on increasing the size of their marketing budget over the next six months – more money will be put toward media placement, new product development, sponsorships, and market research and analytics.

Leadership 40

Leadership Survey Enterprise Conference 40

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson. ” . .”

Enterprise 44

Enterprise Financial Journalism Report 44

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

MARCH 10, 2015

Anyone who follows the machinations of today’s news and social media ecosystems will no doubt recognize the danger to society when factually inaccurate stories catch fire and influence public opinion. Individuals, states, and non-state actors are increasingly using Media Hacking techniques to advance political agendas.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson. ” . .”

Enterprise 28

Enterprise Financial Journalism Report 28

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bad Pitch Blog

AUGUST 1, 2008

Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." But there will be holes in coverage.

Journalism 40

Journalism Report Twitter Enterprise 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

Communications 40

Communications Conference Government Policies 40