PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A book, like a research study or other knowledge project, separates a thought leader from other business executives, and even in the digital age it remains a solid platform for earning media coverage, speaking opportunities, and other executive visibility within an industry. Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. You’re spamming media. But many startups are at a unique and tricky stage.

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners are no longer gatekeepers between their companies and the media. As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind.

Publicity 100

Publicity Enterprise Government Storytelling 100

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. Just take a gander above to see it and Google it to see how many articles have been penned. It just makes me wonder where are the adults in the room?

Case Study 100

Case Study Enterprise Corporate Study 100

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Separate in large organizations. Unbundle PR.

Report 119

Report Publicity Survey B2B 119

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 156

Software Tools Print Technology 156

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. Intrado was formerly known as West Corporation. Bitcoin Cash briefly spiked about 5%.”. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado.

Software 94

Software Banking Technology Data 94

PRSay

OCTOBER 5, 2016

Following the rancor around the ill-fated religious freedom law, the thought leaders slated to deliver keynotes are accomplished professionals with track records that support human rights, sustainability and corporate social responsibility (CSR). Let us know if you’d like to attend our organic, farm-to-table salon dinner while at PRSA.

Conference 111

Conference Nonprofit Hotels Internal 111

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 3) What impact has the emergence of digital media had on event marketing? Digital media makes the event experience more personal and impactful for guests. Startup Marketing?

Industry 72

Industry Marketing Enterprise Mobile 72

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 119

Measurement Communications Survey Web 119

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Paul Winterflood How is the UK market performing right now? He gave the following views on what’s happening in Europe.

Agency 52

Agency Sports Public Affairs Creativity 52

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 66

Internal International Conference Public Affairs 66

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Social Media Marketing (SMM).

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

FEBRUARY 4, 2020

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts.

Software 103

Software Analysis Data Tools 103

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. Well, now we communicate with them every day on social media. How has the situation in our country affected the business?

Government 52

Government Tourism Ethics System 52

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. I think that poetic license is understood with so obvious a commercial enterprise. If Hyundai Staged Some of the Spot, So What? Was the spot intentionally misleading?” asks Preston.

Film 48

Film Marketing YouTube Advertising 48

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. They are exciting times, amazing times. We have come far together.

Leadership 0

Leadership Agency Education Communications 0

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85