Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It is described as the “new web,” characterized by decentralization and blockchain technology.

Reputation 78

Reputation Web System Data 78

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” You may not even bother with a web site (more on that in a minute). You may not bother setting up a larger brand presence.

How To 171

How To Web Meeting Employee 171

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Was I too optimistic, or a little bit crazy, after all?

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. 8) Employee engagement surveys: 36%. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 117

Measurement Communications Survey Web 117

NewsWhip

MAY 20, 2022

May 17th: Media reacts to Netflix “culture memo” This week, news emerged of a corporate culture memo sent to Netflix employees about the aims of the company and content production going forward. The top articles came from Yahoo and CNBC , which had around 50k engagements each.

Twitter 78

Twitter Case Study Sports Employee 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . Employee engagement surveys: 36%. The 3 rd annual survey will be initiated soon!

Blogging 80

Blogging Publicity Marketing Survey 80

Presspage

FEBRUARY 27, 2018

In this 30 minute webinar, you will learn: As social networks restructure their content priority, it has become clear that brands need to pay closer attention to their owned web properties. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. Forgotten by your own employees?

Print 60

Print Web Corporate Analytics 60

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? This includes logo, web design, color schemes, tone and voice. Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. Don’t Scrap It All.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Organization: Edelman. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. More focus on different products (finally) aside from the typical news release or web story. Expanded expectations. Transactional not strategic. “It’s

Communications 122

Communications Crisis Internal International 122

Communications Conversations

JANUARY 15, 2019

First trend : Employees wanting to see more of their leaders online/on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Company web site. Your employees (are usually) there. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Top three comms challenges. Owned media is the top area of emphasis.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links.

Company 150

Company Tools Technology Software 150

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. They can get in front of a camera and convince employees/customers to talk and react to the camera (a key skill many in our industry DON’T have). They can put a story together.

Social Media 68

Social Media Trends Radio Media 68

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Here’s how to build a profile. LinkedIn is a good start point.

LinkedIn 115

LinkedIn How To Privacy Google 115

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Second, the company has developed share-of-voice and attribution tools.

Software 154

Software Tools Print Technology 154

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. To make things easier, publish the content on the Web and provide hyperlinks. . However, just being nominated or shortlisted for an award can yield tremendous advantages.

Case Study 66

Case Study Conference Advertising Advertising 66

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. With award winning actor Christian Slater and the premiere today of HP Studios web series “The Wolf,” the series highlights how corporate networks can be hacked and what companies must do to protect themselves.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. It’s time to give you your weekly roundup.

Resources 89

Resources Social Media Corporate Web 89

Communications Conversations

FEBRUARY 22, 2017

Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. But, the other half of it is for client work.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

MAY 8, 2018

Corporate communications. Web design and management. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Being able to share and collaborate on lists, keep a track of notes and comments on contacts and see where other employees are at with their tasks is incredibly handy.”.

Industry 86

Industry Media Technology Employee 86

Cision

MAY 26, 2017

Perhaps the best way to spread awareness for a social cause is to get your customers, employees, vendors, and collaborators involved in the entire process. Corporate social responsibility is a constantly-evolving field, and interests and priorities are shifting by the hour. Build a community.

Blogging 150

Blogging Community Retail Consumer 150