PR Measurement: A Pulse Check on How Communicators Show Value
Sword and the Script
MARCH 26, 2019
Modern digital media brought web analytics which have made gathering metrics easier. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. 8) Employee engagement surveys: 36%.
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