Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 80

Corporate Airlines How To Crisis 80

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Patagonia’s support of employee activism creates an incredible opportunity for professional development. store and interned for EcoPeace Middle East. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. There are three important things to remember about storytelling: Understand how stories travel. This begins with your employees, as well as with shared experiences.

Conference 113

Conference Communications Storytelling Social Media 113

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

Employee 150

Employee Communications Storytelling Corporate 150

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Many jobs in the comms world require you to manage a broad mix of internal AND external communications. What do you see as the pros of this type of role?

Energy 68

Energy Corporate Travel Internal 68

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. Guest Post by John Friedman. It was a new industry for me – and my first for-profit company.

Communications 68

Communications Healthcare Enterprise Leadership 68

Communications Conversations

APRIL 27, 2017

He’s traveling. And, by the way, he’s most likely not solving these “customer issues”–he’s merely responding to them and serving as a triage point to get them to the right people internally. What better way to connect with employees (or students, in this case)? He’s locked in meetings.

Twitter 60

Twitter Customer Service Interviews Employee 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

APRIL 3, 2012

Over and above that, 19,000 views (going back to the IBM video) also helps the CMO prove a great viral impact to its internal stakeholders – particularly when it only took 75 IBMers to make it happen! reading and traveling. Learn more about Ancita via her About.me page.

YouTube 87

YouTube Viral Social Media Video 87

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A crisis can emerge out of unexpected circumstances. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

DECEMBER 1, 2016

For me, working in the hospitality industry at Carlson was very enjoyable, and was a continual source of severe wanderlust that kept me traveling. But, I feel like companies completely overlooked the untapped potential they have within their own employees to become badass brand advocates. It was the right opportunity at the right time.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct.

Internal 67

Internal International Conference Public Affairs 67

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It was constant traveling.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Landis PR

SEPTEMBER 27, 2021

About 15 years ago, we joined the international Public Relations Global Network. . Additionally, I now have trusted and dear friends anywhere I travel all over the world. I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR.

Agency 105

Agency Travel SEO Nonprofit 105

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JANUARY 26, 2016

At Gagen MacDonald, a Chicago-based strategy execution consulting firm, Sherry Scott and her team help Fortune 500 companies drive organizational change through strategy, culture change, leadership and employee engagement and change communications. I started my career on the corporate side. How did you get your start in PR?

Leadership 120

Leadership Newspapers Travel Strategy 120

ImPRessions - Crenshaw Communications

JUNE 8, 2021

He was a brilliant and entrepreneurial hospitality executive who had been brought in to turn around a luxury travel company. He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach. The same can be said for corporate communications.

Corporate 308

Corporate Communications Reputation Employee 308

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Staffing and internal resources and the. Shareholder Proposals.

Financial 68

Financial Policies Banking Resources 68

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization.

Trends 52

Trends Trade Shows Agency Communications 52

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Patagonia understands the value of reaching their audience on social and they’re leveraging a hunger in the market for corporate responsibility from brands. Automation, machine learning and AI.

Social Media 89

Social Media Trends Media Instagram 89

The Hoffman Agency

MAY 25, 2017

Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it. He once emailed an employee who missed an event saying, “We’re changing the world and changing history, and you either commit or you don’t.”

Brand 53

Brand Branding Marketing Energy 53

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 95

Local Internal International Crisis 95

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Social and media channels were blazing with backlash following the president’s executive order restricting travel to the U.S. Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired.

Brand 120

Brand Branding Travel Policies 120

Sword and the Script

DECEMBER 15, 2020

I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back. Every employee needs media training. Rethinking internal and external comms.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JULY 12, 2017

When Trump signed the executive order banning travel from seven majority-Muslim countries, Airbnb jumped to oppose it. The position was fully consistent with the brand’s values and that of its customer base of sophisticated international travelers. Consider internal audiences.

Brand 174

Brand Branding Fashion Advertising 174