Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Branding 89

Branding Brand Marketing Ethics 89

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What are some other potentially unethical requests you’re seeing happen in the industry?

Ethics 75

Ethics Communications Agency Technology 75

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. They crave brands that align with their ethics and contribute positively to the world. Understand the aspirations, concerns, and values of the audience.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture. However, we are now in a very different environment.

Ethics 223

Ethics Automotive Technology Conference 223

PRSay

FEBRUARY 16, 2021

Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 157

Communications Ethics Leadership Reputation 157

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 103

Groups Employee Strategy Ethics 103

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Respondents give both themselves and the industry remarkably good grades on technical skills. Blog: Code of PR Ethics? Communications technology. 105 Answers from Communicators.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry?

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Happy New Year.

Government 103

Government Education Print Ethics 103

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 62

Policies Ethics Government Leadership 62

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91

Ethics Groups Handbook Education 91

Mark My Words

FEBRUARY 2, 2022

These principles have underpinned the anointment of such stars as Greta Thunberg and Marcus Rashford, and are evident in the success of ethical, fun and commercially successful brands like Tony Chocolonely (whose biggest misstep to date might be their partnership with Brewdog).

Reputation 60

Reputation Government Corporate Ethics 60

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Nevertheless, a large number of U.S. Nevertheless, a large number of U.S. According to the U.S.

Resources 60

Resources Education Ethics Corporate 60

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Flatiron Communications

MARCH 13, 2021

Can An Industry That Advocates for its Clients to Embrace ‘Social Good’ Practice What it Preaches? It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions.

Policies 36

Policies Agency Ethics Government 36

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release. Let’s first start by clarifying some terms.

Social Media 86

Social Media Media Mobile SEO 86

Maxim Behar

DECEMBER 20, 2022

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. You set an example for everyone in this industry, and I wish you many, many successes. And what always impresses me most is how much your employees love you.

Energy 52

Energy Groups Internal International 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187

Marketing Content Marketing Data Social Media 187