Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Had Edelman finally grown into the principles it likes to espouse? Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 87

Employee Small Business Resources Insurance 87

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34

Reputation 78

Reputation Corporate Survey Employee 78

Mindful Marketing

SEPTEMBER 11, 2022

” Her 34-years of industry experience combined with a keen intellect and engaging communication style made her the Canadian equivalent of Katie Couric or Barbara Walters. Shouldn’t these organizations have a say in how their employees look? Is it legal for Disney to be so prescriptive with its employees’ looks?

Employee 81

Employee Film Television Policies 81

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. Most of us can't recall so many organizations, in all kinds of industries, competing for such a wide range of talent.

Employee 90

Employee Training Leadership Video 90

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

Ronn Torossian

APRIL 11, 2016

In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. Reputation management is no easy feat for any company. Need some convincing?

Employee 150

Employee Reputation Brand Branding 150

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 52

Corporate Employee System Journalism 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. The talent market in many industries is tighter than ever. But in 2022, employee engagement will be the new recruitment.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Travel Fashion Tourism 316

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. I’m a People Person.

Industry 150

Industry B2B Corporate Agency 150

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. If it’s possible, engage as many of your employees as possible in asking the question.

Corporate 68

Corporate Reputation Marketing Employee 68

Landis PR

JUNE 28, 2021

Transactional business practices do not cut it anymore for any industry, and never has that been more apparent than during COVID-19. The pandemic severely disrupted the food and beverage industry. Employees were more than just workers; they were people, some like family, going through trauma. COVID’s Impact on Our Industry.

Industry 85

Industry Retail Employee Crisis 85

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? Time to flood the airwaves!

How To 98

How To Corporate Storytelling Conference 98

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Nerves are frayed. It’s time to heal.

Employee 146

Employee Crisis Reputation Creativity 146

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. Social good works in your favor.

Employee 120

Employee Consumer Banking Local 120

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. By doing so, employees will relate. Sharpen the focus.

Employee 191

Employee Leadership System Corporate 191

The Stalwart Blog

JULY 22, 2018

After making its way through the celebrity industry, I felt the time was right to hit Corporate America. I suspect that most employees simply quit their toxic and demeaning work environment for greener pastures. So much for predictions. Does that mean the #MeToo movement won’t ever return? Not necessarily.

Corporate 87

Corporate Employee Industry 87

PRSay

JULY 6, 2021

Your corporate brand. What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Here are some examples: Working for a competitive company that is focused on being the top performer in their industry. Your employment competitors.

Brand 176

Brand Branding Employee How To 176

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management.

Publicity 98

Publicity Corporate Employee Interviews 98

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74