NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. .

Media 78

Media Crisis Management Reputation Tools 78

Critical Mention

APRIL 2, 2020

Netflix is a leader among the many streaming media providers and production companies out there. According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. SCHEDULE A DEMO. Walker, and Uncorked. Priscilla Osorio.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Will Engage in Virtual Communication with Each Other.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. Honors awarded by media outlets. Low-level personnel announcements. But let’s dissect.

Pitching 170

Pitching Media Product Launch Agency 170

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more. SCHEDULE A DEMO. Approach: We listen. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

MARCH 27, 2023

It’s generally assumed that social media is a major source of misinformation, and while this is one factor it is not the only source, with experts also getting things wrong are going on the record in the media with wrong information. Request a demo to learn more about how real-time media monitoring can benefit your comms team.

Data 148

Data Crisis Corporate Crisis Management 148

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. — SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

Burrelles Fresh Ideas

MAY 21, 2024

Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. Strategic partnerships: Collaborating with mental health organizations, advocacy groups, and experts can amplify the impact of corporate initiatives and extend their reach to new audiences. We can help!

Employee 97

Employee Pinterest Resources System 97

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

Media 88

Media Data Reddit Crisis 88

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

Viral 70

Viral Radio Media Sports 70

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Sober AI edits.

Brand 155

Brand Branding Reddit Pitching 155

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit? #1:

Social Media 104

Social Media Media LinkedIn Facebook 104

Critical Mention

SEPTEMBER 19, 2019

We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ With the changing media landscape, the ability to earn coverage requires that much more creativity! How Does Earned Media Benefit PR? SCHEDULE A DEMO. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

Critical Mention

FEBRUARY 25, 2022

This could be helpful for major corporations, especially those trying to branch out into new geographic regions so they can easily identify how new campaigns are performing and adjust accordingly. SCHEDULE A DEMO. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 87

Pitching Media System Tools 87

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Presspage

NOVEMBER 29, 2022

But, corporate comms teams in the aviation industry are facing many complexities in the process of owning their communications strategy - and ultimately - building their brand. Since May this year (2022) and our comms team entered a new reality with great pressure and overwhelming attention from media and customers.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. How to Know if You are Mentioned on Social Media. A real-time media monitoring platform can alert you to all of you mentions in one platform.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

OCTOBER 22, 2020

Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms! Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Tourism 131

Tourism YouTube Radio Travel 131

Presspage

FEBRUARY 8, 2024

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. If you’d like to learn more about how we identify the top brand stories, reach out to us for a demo here.

Brand 78

Brand Branding Viral Apparel 78