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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. A blog can also help mix it up with guest posts, video entries or interviews. Or do they? Think advocacy.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149
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Training Day: ReputationUs Message Unity Training

Reputation Us

The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise. The training is intended for company executives, board members, HR supervisors and front-line customer service managers.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

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Create a Content Hub that Drives PR Results

Cision

Write down all of the questions your customer service department is asked. While at the conference, I’m going to do several media interviews that link to that original blog post. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

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