Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Give your boss the research.

Employee 154

Employee Crisis Reputation Creativity 154

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. How are its employees treated? What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Event & Experiential Marketing. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 137

Internal International Communications Strategy 137

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. Get creative. Make it fun.

Employee 120

Employee Consumer Banking Local 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Coach and prepare corporate spokespeople. That’s marketing ! Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

The Hoffman Agency

MARCH 11, 2024

On closer inspection, companies could easily learn that relying on a diverse, multi-disciplinary team brings competitive advantages in the job market. Every employee can find their place and develop the skills they are good at. On the same theme of employee well-being, an inclusive system serves as a remarkable catalyst for creativity.

Employee 28

Employee Creativity Corporate Company 28

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. The programs help younger employees elevate their profiles within their companies’ ranks, too.

Nonprofit 218

Nonprofit Employee Internal International 218

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The ideal candidate is a creative problem solver who gets things done. Position Scope. Responsibilities.

Software 150

Software Analytics Data Technology 150

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. However, those practical objectives can fall prey to creative staffs’ desires to win advertising awards like Clios and Webbys.

Advertising 87

Advertising Advertising Ethics Fashion 87

Maxim Behar

MAY 16, 2024

I took the hand extended to me for a handshake, and thus began our everlasting friendship with Jim Shields, the man who, in the first years of our fragile free market, kept saying he was firmly convinced that this country is worthy of AMOCO’s aspirations. It was emotions, business and creative, the whole atmosphere, the whole project.

Hotels 64

Hotels Corporate Transportation Meeting 64

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 86

Marketing Guidelines Social Media Conference 86

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. Employee engagement surveys: 36%. Email open rates: 52%.

Blogging 80

Blogging Publicity Marketing Survey 80

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Bianchi Biz Blog

MARCH 2, 2023

Smart companies are starting to do the same when procuring marketing services like PR. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. A sea of sameness.

Agency 109

Agency Automotive Engineering Education 109

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Edelman elevates marketing PR. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120