Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 112

Strategy How To Content Marketing Analysis 112

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 66

Publicity Small Business Advertising Advertising 66

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Data 111

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

The Proactive Report

JULY 31, 2017

What kind of content? expert interviews. The content you publish has to stand out from the flood of content already available on this topic. A series of interview with users who had amazing success with the product can create that emotional response. Watch this video on how to make 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. What would you rather read?

How To 120

How To Tools Exercises Viral 120

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Want to stand out with content? If you’re announcing media coverage, share the video interview.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. However, throwing ill-thought-out content at the wall and hoping it sticks will not result in more leads.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. As the old marketing saying goes, half of the budget is wasted, you’re just not sure which half.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

MAY 24, 2016

Having met initially at a Greater North Fulton County Chamber of Commerce event , we agreed to compare notes on sales and marketing at the Sandler office in Alpharetta at a later time. He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Did you know?

System 0

System Training Infographics Print 0

ReimaginePR

JUNE 27, 2016

As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Direct mailers are another form of old school marketing that has since evolved into paid ads. Media release.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are. Above all, consider your culture.

Communications 120

Communications How To Infographics Policies 120

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. It could range from a series of interviews to a more data-driven presentation.

Report 60

Report Infographics Video Financial 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Agency Life'

How To 48

How To Agency Writing Interviews 48

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Everyone (including your client) responds to visual content better. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40