Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

The Proactive Report

JULY 31, 2017

What kind of content? expert interviews. The content you publish has to stand out from the flood of content already available on this topic. A series of interview with users who had amazing success with the product can create that emotional response. Watch this video on how to make 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. going rate for an article that doesn’t require a ton of research or interviews starts at about $400.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Want to stand out with content? If you’re announcing media coverage, share the video interview.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

FEBRUARY 7, 2023

If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

DECEMBER 11, 2023

Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JANUARY 14, 2017

Trust Economy: Summaries to 4 Content Marketing Studies. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Study 60

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are. Above all, consider your culture.

Communications 120

Communications How To Infographics Policies 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

ReimaginePR

JUNE 27, 2016

As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Then you can share this story across your branding and all over your social media platforms. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Reputation Us

JANUARY 19, 2017

Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. It could range from a series of interviews to a more data-driven presentation.

Report 60

Report Infographics Video Financial 60

Sword and the Script

MAY 24, 2016

Having met initially at a Greater North Fulton County Chamber of Commerce event , we agreed to compare notes on sales and marketing at the Sandler office in Alpharetta at a later time. He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Photo credit: Flickr, R.E.

System 0

System Training Infographics Print 0

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

PR 20/20

JULY 31, 2018

At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Everyone (including your client) responds to visual content better. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. Blog posts into eBooks.

eBook 129

eBook YouTube Video Social Media 129

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88