article thumbnail

5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Short-form content. Data and research.

article thumbnail

Top 10 Content Marketing Trends for 2020 [Infographic]

Inbound PR

So what should you expect in the world of content marketing in 2020? I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below. Content Marketing Focus Areas in 2020: Quite a few exciting things. And some pretty logical focus areas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Professional’s Guide to Content Marketing

5W PR

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

article thumbnail

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

article thumbnail

Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Some examples of content marketing include: Infographics.

article thumbnail

B2B and B2C Content Marketing Statistics 2019 [Infographic]

Inbound PR

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of Content Marketing.

article thumbnail

Seven Content Marketing Tools To Support Your Strategy Development

Prohibition

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.