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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Short-form content. Data and research.

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Top 10 Content Marketing Trends for 2020 [Infographic]

Inbound PR

So what should you expect in the world of content marketing in 2020? I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below. Content Marketing Focus Areas in 2020: Quite a few exciting things. And some pretty logical focus areas.


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PR Professional’s Guide to Content Marketing


Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

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How to Overcome 7 Top Content Marketing Challenges


Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Some examples of content marketing include: Infographics.

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B2B and B2C Content Marketing Statistics 2019 [Infographic]

Inbound PR

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of Content Marketing.

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Seven Content Marketing Tools To Support Your Strategy Development


Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.