Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape.

Infographic: Tips for crafting alluring headlines

PR Daily

Getting audiences to click on your content can be difficult, especially in an oversaturated media landscape. There is no shortage of beneficial content available to audiences, so enticing them with a creative hook is essential if you want to earn their engagement.

Infographic: Top graphic design trends

PR Daily

Consider these insights to make sure your content explodes off the screen. Your visual content can make the difference between brand devotees and lost customers. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out.

Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. For PR pros, content—especially video—is still king.

Infographic: Top social media trends, by the numbers

PR Daily

What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. However, your content must be easy to navigate, consume and share. To read about all the tips to attract new audiences, read the full infographic.

Infographic: How to design infographics that attract new customers

PR Daily

These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. Infographics do more than make overwhelming data more palatable. Include a clear call to action and a link to relevant content at the end of your data visualization.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream.

Infographic: What can help your content sizzle this year?

PR Daily

This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts. Most consumers don’t even mind marketing content, as long as it provides value. Google values long-format content very highly.

Infographic: Visual statistics marketers should know

PR Daily

Your content requires eye-catching imagery to break through the digital noise. However, simply slapping any image on your content won’t cut it. Additional insights include: Only 17% of marketers surveyed said they spent more than 30% of their budget on visuals in 2018.

Infographic: The formula for a perfect explainer video

PR Daily

This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic.

Infographic: 5 secrets for building captivating visual content

PR Daily

Eye-popping imagery elevates your marketing and PR efforts. The strength of your online presence depends on your visual content. This infographic from Branex offers some ideas on how—and why—to create stellar imagery that can boost your brand and pull in a bigger audience.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing.

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online. Content Marketing Infographics Writing & Editing writing infographic

5 steps to health infographic greatness

PR Daily

Depending on the subject, infographics can be a very useful tool to help hospitals and health organizations visualize their content and translate complex information into something digestible for a lay audience. Content Marketing Health Care infographic infographics

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Feldman Creative shares an alphabet’s worth of headline-writing tips, from A-Z, in a helpful infographic. The infographic recommends: “A proven headline approach is to begin with a topical keyword phrase, followed by a colon—or dash—followed by a statement or question.”

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Consider these tips on how to keep your visual content ahead of the curve. Content might be king, but some content types perform far better than others.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume.

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Infographic: 55 blog post ideas to captivate your audience

PR Daily

Keeping up with the internet’s insatiable appetite for content is exhausting. Marketers and content creators must produce a steady stream of captivating, informative posts. Striking ideas include: Turn your content into a checklist that offers value to readers.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Put simply, everyone is creating content. Lots and lots of content.

Infographic: 27 tips to power your content marketing efforts

PR Daily

Content creators have a tough job. Crafting an incredible video, blog post or infographic can be a formidable task on its own, but fighting for attention online adds an extra layer of difficulty. What will help your content reach a larger audience? An infographic.

What happens when we look at content marketing through a PR lens

PR Warrior

If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. See infographic below for a more detailed explanation of the 5 VITAL Signs of PR). Building VISIBILITY through content.

Infographic: How influencers make their money

PR Daily

In order to partner with these internet personalities, marketers must fully understand the business model. Influencer marketing has become an essential messaging channel for marketers and PR pros. RELATED: Share the content that captivated audiences ].

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now.

3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 Ways to Increase Your Content Marketing Success Rate

Cision

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. You can and should pitch your created, or “owned,” content to the media.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. Content Recycling. Want to create stand out content?

Seven Principles of Content Marketing

Shift Communications

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded.

Infographic: Why marketing automation is an essential investment

PR Daily

Marketers work extremely hard to scratch out a few extra leads, grab page views and ultimately bring in more business and trade. As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help.

10 ways infographics can power your content marketing strategy

PR Daily

Some of my favorite infographics are about infographics. Here are the 10 reasons to use these visuals in your content marketing strategy, from the fine folks at Digital Marketing Philippines. Infographics position you as an expert.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. Use an infographic as a pitching tool.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.

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Infographic: Content marketing from A to Z

PR Daily

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral.

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. Do We Have the Content to Support an e-book?

Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing