ImPRessions - Crenshaw Communications
NOVEMBER 9, 2021
In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. .
PR Daily
NOVEMBER 29, 2021
Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?
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PR Daily
SEPTEMBER 22, 2022
The problem with so much of content today? Nothing is less differentiating or exciting than stale content repackaging well-trodden ideas. Meaningful content makes an impact on the reader and leaves them wanting more. Anyone can write a piece of content and throw it online.
PR Daily
NOVEMBER 2, 2020
Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.
PR 20/20
FEBRUARY 20, 2023
That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing?
PR Daily
DECEMBER 6, 2021
The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.
PR Daily
AUGUST 23, 2019
Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. The “Content Gap” feature tell users where their competitors are ranking for keywords they’ve missed, and the “Keyword Difficulty Score” tool helps content marketers decide where to focus their efforts first. Xtensio makes repurposing content easier.
Ishmael's Corner
AUGUST 23, 2016
Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Daily
MAY 12, 2020
Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. That means investing in owned and paid media, developing your own content, and sharing stories that entertain and educate through your various channels—directly to your audience.
5W PR
NOVEMBER 19, 2021
Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. .
PR Daily
MARCH 10, 2020
This chart from Grazitti Interactive shares some hot trends for content creators and offers tips for how your organization can take advantage of the latest changes. What are the biggest trends in content this year? FREE DOWNLOAD: How to create content that converts leads into sales ].
PR Daily
MAY 28, 2019
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.
PR Daily
FEBRUARY 13, 2020
What are the stages in the customer journey that your content must address? It is imperative that your content funnel your audience toward a desired result. Knowing whether your content is having the desired impact is crucial for marketers and communicators in every industry.
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.
Shift Communications
OCTOBER 9, 2014
Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute.
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. PR: The Best Kept Secret in Content Marketing.
PR Daily
APRIL 28, 2020
Is your content cutting through the noise? This infographic from Shane Barker shares nine of the metrics that matter for content marketing. See how to measure your content’s success by checking out the full infographic. Infographics Marketing
Cision
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
Sword and the Script
DECEMBER 16, 2014
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. Content by acquisition.
Cision
JUNE 18, 2015
Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. Content marketing often fails because it’s written with an “every man” in mind rather than a specific person. Content needs to be targeted to the people who have a genuine interest in your product or service for a particular reason.
Contently - Strategy
NOVEMBER 12, 2018
” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. “We want to be as cool as Apple or as daring as Red Bull ,” someone might say, ignoring the fact that Apple and Red Bull have giant teams and giant budgets devoted solely to content. Level 1: A small, committed content team. Want to learn more about content marketing maturity?
Cision
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.
Waxing UnLyrical
OCTOBER 7, 2019
In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Infographics.
PR Daily
JULY 16, 2021
“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release. Check out the infographic here.
Sword and the Script
MAY 30, 2017
The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. To borrow a phrase from 1980s-era marketing, content assets are more or less synonymous with the term marketing collateral. If one source doesn’t provide utility in content, another will.
Sword and the Script
OCTOBER 6, 2015
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.
PR Daily
JULY 6, 2015
If you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”. It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. To find that answer, we turn to the numbers—those elusive metrics that will speak to how effective a particular piece of content really is. RELATED: Become a visual content ninja!
Cision
MAY 7, 2015
When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.
PR Daily
JANUARY 23, 2015
Content marketing has grown up and no longer deserves a seat at the kids’ table. While it''s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right. If only there were some rules to help guide content marketers and show them the path to success. And if only those rules were disseminated in easy-to-follow infographic format.
Stern + Associates
JUNE 8, 2017
The fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential. The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group. Content Marketing case studies content Infographic Video webinar
Contently - Strategy
AUGUST 22, 2019
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. While anyone can view Citi Entertainment content, you have to have a Citi card to make a purchase.
PR Daily
JUNE 2, 2015
That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.
Cision
MAY 17, 2017
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes.
PR Daily
AUGUST 28, 2018
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity.
Cision
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.
PR Daily
MARCH 27, 2019
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. You’re expanding your target market. Content Marketing Marketing
Contently - Strategy
JUNE 11, 2020
” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.
PR Daily
FEBRUARY 4, 2018
The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. You can’t just dip your toes into the content marketing pool, either. According to An infographic. and gain insight into where content marketing’s bright future
PR Daily
FEBRUARY 15, 2018
Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. offers a comprehensive guide for content marketers with tips for creation and measurement, along with resources for better distribution.
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