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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 5: White papers are content marketing.

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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. He is left trying to write down individual tweets, which is both humorous and pathetic.

Media 162
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Don’t expect to get any control over the final content in articles.

Energy 59
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Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.