Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist.

Privacy 88

Privacy Content Marketing Google Web 88

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

Content Marketing 49

Content Marketing Marketing Branding Brand 49

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. For example, is the person looking to buy an item? Example: “Who is the president of the United States?” Stay informed!

Google 123

Google Engineering SEO Writing 123

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. Airtable , Asana and Trello are the most common examples. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web. Trello is popular because of its visual environment.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. David Berkowitz , Founder, Serial Marketers . Backlash to the blockchain deluge. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. The best examples tend to be initiatives that contribute to the event by enriching the conference experience and helping people learn. content marketing. Content Marketing'

Conference 171

Conference eBook Content Marketing Branding 171

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Now, the open web is being challenged by the growth of social networking platforms. Their news clout is growing, as the networks are increasingly publishers and aggregators of content.

Facebook 184

Facebook Web Social Media Engineering 184

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken.

Tourism 150

Tourism Employee Web Travel 150

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

MAY 17, 2016

You’ll likely find you need to reorder the publishing and promotion sequence of your content. There may be a great white paper, for example, that has traditionally been offered to audiences early in the funnel, but is being consumed by prospects who are very close to the point of purchase. Demand generation improvements.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. Example Post.

Mobile 96

Mobile SEO Web Google 96

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 97

Case Study B2B Study Marketing 97

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea.

Content Marketing 149

Content Marketing Privacy Government Web 149

Stephen Waddington

FEBRUARY 24, 2020

Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. It’s a concept as old as the web itself but is something that very few organisations do well.

B2B 88

B2B Journalism Case Study Storytelling 88

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Social Media 73

Social Media Ethics Trends Viral 73

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in. The reason?

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? On and on the lists go…. Talk to Us !

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. Meltwater Global VP of Partnerships Johnny Vance : “…we are looking into generative AI for content marketing purposes, particularly around social media posts and conversations.”

Software 131

Software Pitching Analysis Community 131

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Your content will speak to them so much more than “pushing” your own agenda on your audience.

Case Study 210

Case Study Study Trends Web 210

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Staff are aware that this is happening and do aim to have newsy content prepared quickly so it can be featured.

Community 120

Community Mobile Blogging Publicity 120

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168

PR 20/20

APRIL 29, 2023

By creating content that is optimized for search engines, associations can attract new members, sponsors, and partners to their websites. And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. That’s all well and good, but where do you begin?

Engineering 77

Engineering Google Tools Blogging 77

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. Two billion?

Social Media 115

Social Media Branding Brand Media 115

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111