Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Consistently providing valuable content will help make them more loyal and more likely to stand by your brand even during difficult times. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Bad Pitch Blog

SEPTEMBER 2, 2014

2) Create Content: We''ve been t alking about this for years. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Take content marketing for example. Art x Science = Innovation When I started in content marketing, it was called custom publishing.

Data 96

Data Privacy Infographics Measurement 96

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. For example, let’s say you’re getting married and you’re looking at venues for your wedding a year out.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Interactive content generates four to five times more pageviews than static content. 3 Ways to Incorporate More Interaction Into Your Content.

eBook 48

eBook Infographics Survey How To 48

Communications Conversations

JULY 20, 2015

For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing.

Social Media 60

Social Media Blogging How To Media 60

Shift Communications

DECEMBER 10, 2015

Many of these use examples from Canva’s layout library, which provide images for direct customization and use (at a cost) or just inspiration. You can also search the web for free images – some photographers and artists make their work free to use. Let’s look at another great example from the layout library.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. What are some great examples of compelling storytelling? ” 4. Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. An example media relations workflow is set out below. Use models for structure.

How To 60

How To Software System Employee 60

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! This means photos, infographics and other graphic elements that break up large chunks of text. For example, you can add: Behind the Scenes. Infographics. Use a Human Voice. Use Imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

JULY 23, 2014

In fact, 80 percent of Pinterest pins are shared content (versus original). Video content can bring to life what can’t be shared in text. An epic example is Volvo’s video with Jean-Claude Van Damme, depicting the precision of the dynamic steering in its trucks. One example is the Oreo brand Super Bowl tweet image.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social media once lauded for democratizing publishing is largely a paid game today. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. But not so fast : The reason that so much of the Web is overflowing with free content is because it’s ad-supported.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48