Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Polaris

DECEMBER 13, 2014

In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Allan, an accountant at a small manufacturing business. Sam, a contractor and small business owner. Content Marketing' Instructional videos—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. When it comes to backlinks not all sites are created equal.

Strategy 257

Strategy How To SEO Engineering 257

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. ” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.”

Journalism 148

Journalism Brand Branding Interviews 148

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. But most importantly, fresh content means authority on a given topic. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

The Proactive Report

JULY 20, 2017

Here is a great example: Harley Davidson. When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend.

Analytics 145

Analytics Small Business Mobile System 145

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. For example, when your product is back in stock, a media contact or a reporter may look to cover this too.

Print 112

Print Trends Agency Brand 112

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. For example, if you know that it takes on average 100 leads to make a sale, and the average sale is worth $1000, you can assign a value of $10 to each lead you get from a whitepaper download. There are 28.8

Tools 113

Tools Analytics Google Web 113

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. Let me give you an example. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The Evolution of a […].

Leadership 102

Leadership How To Examples Publicity 102

Solo PR Pro

JULY 27, 2021

Working in the PR field, there are a wide variety of services you could potentially offer clients, ranging from media relations to social media to content marketing and more. Examples of Previous Work. Description of services. Need help getting started?

Social Media 131

Social Media Writing Tools Examples 131

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Companies in related industries can also make great influential partners.

B2B 136

B2B Brand Branding Trade Shows 136

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

JULY 15, 2020

But, it’s here and your ability to understand the potential of marketing AI can be a competitive advantage. Take HubSpot’s evolution for example. Like I wrote above, “We’ve seen the marketing software evolve into a ‘platform’ over the years, and we’ve dedicated resources to keeping up with the latest innovations.”.

Marketing 54

Marketing Resources Data Software 54

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). By 2014 it was obvious that video was the rising star of content marketing.

Video 153

Video B2B Film Marketing 153

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. I’ll use a few pitches from my Rock The Pitch column as examples.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. How often should you share a post?

Survey 60

Survey Blogging Corporate Analytics 60

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

DECEMBER 1, 2015

Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. Most businesses won’t have the success of 3.6 million YouTube views.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And in some respects, you wouldn’t be wrong. Should you use a public relations agency?

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR 20/20

JUNE 6, 2023

Knowledge base: HubSpot Service Hub enables businesses to create a knowledge base or a self-service portal where customers can find answers to common questions, troubleshooting guides, and helpful resources. An amazing example of a Knowledge base is HubSpot’s very own help center ….which

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Further, viewing all your digital marketing from a PR perspective can help you improve your returns. ScreramingFrog. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

Data 120

Data How To Retail Ethics 120

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. We love when a marketing leader can tell us what 2019 will be “The Year Of” in our industry. So what does it really take to do our best work?

Marketing 91

Marketing Google Newspapers Print 91

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? It also kills potential growth of your business.

Banking 100

Banking Small Business Reputation Social Media 100

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Now that’s intelligent.

Writing 72

Writing eBook Case Study System 72

Cision

NOVEMBER 30, 2016

Yes, the human brain is resistant to change, but once you get over that initial obstacle, you’ll find social media, content marketing and advertising tools that help you do a heck of a lot more marketing with less effort. Maybe you hire a content marketing firm or freelancer to handle that part of your marketing.

Marketing 120

Marketing Energy Tools Content Marketing 120

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Identify assets that can be leveraged to accelerate success and fuel marketing campaigns. Content (ebooks, white papers). Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left? Storytelling.

Company 72

Company Storytelling Small Business eBook 72