Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Brands will likely have a more casual tone with employees, whereas prospects may get a more educational tone. Content will only be effective if it appeals to the target audience.

Brand 120

Brand Branding Guidelines Storytelling 120

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Burrelles Fresh Ideas

AUGUST 15, 2023

Best practices for leveraging OKRs in PR While OKRs can be useful when used as a part of the PR strategy, it is still important to consider the fact that you need to educate yourself on the most appropriate practices. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees.

Strategy 71

Strategy Measurement Google Case Study 71

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

PR 20/20

SEPTEMBER 29, 2020

But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. The best thought leaders offer real value because they share insights that educate and help others succeed. Stay educated and on top of trends and look for natural ways to shake up the industry conversation.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

JANUARY 23, 2024

Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

Technology 76

Technology Training Data Consumer 76

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 85

B2B Content Marketing Trends Marketing 85

Burrelles Fresh Ideas

FEBRUARY 20, 2024

This clarity is crucial in explainer videos, where the goal is to educate and inform the viewer about the brand in a concise manner. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. You can connect with him on LinkedIn.

Video 86

Video Brand Branding Energy 86

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. We’ve also added an education arm to the business when we launched Jelly Academy ! What are the latest PR Trends? Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Press releases can be a way to include quality content on your website and boost your SEO!

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR The study says media relations has been supplanted by other functions as the top services provided by public relations.

Media Relations 100

Media Relations Report Industry SEO 100

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Blogging is about telling a compelling narrative, something that educates or entertains.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

MARCH 8, 2016

Education: $75,000. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. I am a little surprised that technology and financial services segments didn’t rank higher in median salary by market segment. “The Arts, entertainment and media: $130,000. Financial services: $120,000.

Survey 60

Survey Tourism Airlines Financial 60

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what?

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 7, 2013

I filed for an LLC and began educating my clients on my new endeavor in an effort to shift gears on their behalf. As a content marketer, the knowledge I bring to the table is what my clients want from me. I took assignments I liked and took control of the deals. It was beautiful. Knowledge is money.

Writing 88

Writing Google Pitching Small Business 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 111

Education Employee Measurement Agency 111

PR 20/20

FEBRUARY 7, 2019

Read on to see how Ellie has helped to build marketing programs from startup to scale-up. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We are in a market that requires a fair bit of education.

Marketing 74

Marketing SEO Trade Shows Technology 74

Contently - Strategy

OCTOBER 15, 2020

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. I have a last name, but you may know me as Jordan at Contently.

B2B 145

B2B Trends Video Course 145

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crafting content that resonates with your ideal buyer personas is key to generating interest in your products and services.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 132

Course SMB B2B Analytics 132

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

MaccaPR

DECEMBER 1, 2015

Nationally, the picture is uglier: the Madison Avenue Project found that “racial discrimination is 38 percent worse in the advertising industry than in the overall US labor market.” Say your agency hires a woman with a Muslim background, who was born and raised in the Twin Cities.

Marketing 48

Marketing Advertising Advertising Agency 48

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. To connect with Katie, you can follow her on Twitter.

Social Media 79

Social Media Strategy Media Reputation 79

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 105

Strategy SEO Analytics Content Marketing 105